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Does it Really Matter What Presidents Say? The Influence of Presidential Rhetoric on the Public Agenda, 1946-2002

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Abstract:

This study investigates the influence of presidential rhetoric contained in State of the Union Addresses on public assessments of the most important problem facing America. Relying on an issue priming theory of presidential influence on the public agenda, the models advanced below estimate the influence of presidential rhetoric, non-discretionary presidential resources, and contextual factors on public evaluations of the importance of 1,093 issues discussed by eleven presidents from 1946 to 2002. Results indicate (1) presidential rhetoric outperforms contextual factors in explaining changes in the salience of issues among the public, (2) presidents are able craft rhetorical appeals to move issues onto the public agenda and, by claiming credit, are also able to move other issues off of the agenda, effectively making room for new issues (3) and presidents are able to use rhetorical appeals to sustain their influence on the public agenda for a full half-year following the State of the Union Address. Overall, the findings suggest the importance of presidential rhetoric as a tool for influencing public opinion and the need for further research to investigate the effects of presidential rhetoric on other politically relevant attitudes.

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presid (203), public (190), issu (183), agenda (147), presidenti (121), influenc (73), import (64), address (64), rhetor (56), polici (52), state (52), set (51), union (51), speech (48), increas (44), evid (41), month (37), effect (36), use (36), american (36), model (36),

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Keywords: presidency, presidential rhetoric, public opinion
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Name: American Political Science Association
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MLA Citation:

Lawrence, Adam. "Does it Really Matter What Presidents Say? The Influence of Presidential Rhetoric on the Public Agenda, 1946-2002" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2009-05-27 <http://www.allacademic.com/meta/p65825_index.html>

APA Citation:

Lawrence, A. B. , 2002-08-28 "Does it Really Matter What Presidents Say? The Influence of Presidential Rhetoric on the Public Agenda, 1946-2002" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2009-05-27 from http://www.allacademic.com/meta/p65825_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigates the influence of presidential rhetoric contained in State of the Union Addresses on public assessments of the most important problem facing America. Relying on an issue priming theory of presidential influence on the public agenda, the models advanced below estimate the influence of presidential rhetoric, non-discretionary presidential resources, and contextual factors on public evaluations of the importance of 1,093 issues discussed by eleven presidents from 1946 to 2002. Results indicate (1) presidential rhetoric outperforms contextual factors in explaining changes in the salience of issues among the public, (2) presidents are able craft rhetorical appeals to move issues onto the public agenda and, by claiming credit, are also able to move other issues off of the agenda, effectively making room for new issues (3) and presidents are able to use rhetorical appeals to sustain their influence on the public agenda for a full half-year following the State of the Union Address. Overall, the findings suggest the importance of presidential rhetoric as a tool for influencing public opinion and the need for further research to investigate the effects of presidential rhetoric on other politically relevant attitudes.

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Document Type: .pdf
Page count: 32
Word count: 10911
Text sample:
Does It Really Matter What Presidents Say? The Influence of Presidential Rhetoric on the Public Agenda 1946­2002 Adam B. Lawrence Department of Political Science 4L01 Posvar Hall University of Pittsburgh Pittsburgh PA 15260 adlst15@pitt.edu Paper prepared for delivery at the Annual Meeting of the American Political Science Association August 28 to September 1 2002 Boston MA. Abstract This study investigates the influence of presidential rhetoric contained in State of the Union Addresses on public assessments of the most important
working for their patients and not for the federal government.'' Health Care Reform APPENDIX (continued) Credit Claiming Dwight Eisenhower 1956 ``In the last year the free world has seen major gains for the system of collective security: the accession to the North Atlantic Treaty Organization and western European union of the sovereign Federal German Republic; the developing cooperation under the southeast Asia Collective Defense Treaty; and the formation in the Middle East of the Baghdad Pact among Turkey Iraq


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