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The Three Faces of Negative Campaigning: The Democratic Implications of Attack Ads, Cyncial News and Fear Arousing Messages |
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Abstract:
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How does negativity in Presidential campaigns affect voters? Analysis of a panel survey and field experiment conducted during the 1996 presidential election, demonstrates that emotions aroused by negative communication become part of a citizen?s dynamic construction of the campaign. Different types of negative communication influence citizens? assessments of the candidates, their level of political trust, and their attention to the campaign. The first type of campaign negativity, attack advertising, can diminish positive feelings about the sponsoring candidate and may have a negative, if not long-term, impact on the citizen?s likelihood of voting. The second type of negativity, cynical news coverage of the campaign, which questions candidates? strategies and motives, decreases citizens? feelings of trust in government, resulting in voter demobilization. The last type of negativity, emotional appeals that may be perceived as frightening, can have a constructive impact by leading voters to seek information. The study concludes by discussing the political implications of these effects and what, if anything, can be done to enhance the constructive effects and moderate the destructive impact of negative campaigning. |
Most Common Document Word Stems:
campaign (197), negat (185), candid (134), news (122), ad (116), polit (100), emot (91), dole (83), attack (81), posit (76), clinton (75), effect (69), 1996 (62), 1 (62), voter (61), advertis (60), 2 (54), cynic (52), experi (52), wave (51), 3 (45), |
Author's Keywords:
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Keywords: presidential elections, negative advertising, attack ad, news, media, political communication, Clinton, Dole, fear, emotions and politics, cynicism, political affect, political knowledge, turnout, experiment, panel survey, voting |
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Association:
Name: American Political Science Association URL: http://www.apsanet.org
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Citation:
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MLA Citation:
| Crigler, Ann., Just, Marion. and Belt, Todd. "The Three Faces of Negative Campaigning: The Democratic Implications of Attack Ads, Cyncial News and Fear Arousing Messages" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts, Aug 28, 2002 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p66199_index.html> |
APA Citation:
| Crigler, A. N., Just, M. R. and Belt, T. , 2002-08-28 "The Three Faces of Negative Campaigning: The Democratic Implications of Attack Ads, Cyncial News and Fear Arousing Messages" Paper presented at the annual meeting of the American Political Science Association, Boston Marriott Copley Place, Sheraton Boston & Hynes Convention Center, Boston, Massachusetts Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p66199_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: How does negativity in Presidential campaigns affect voters? Analysis of a panel survey and field experiment conducted during the 1996 presidential election, demonstrates that emotions aroused by negative communication become part of a citizen?s dynamic construction of the campaign. Different types of negative communication influence citizens? assessments of the candidates, their level of political trust, and their attention to the campaign. The first type of campaign negativity, attack advertising, can diminish positive feelings about the sponsoring candidate and may have a negative, if not long-term, impact on the citizen?s likelihood of voting. The second type of negativity, cynical news coverage of the campaign, which questions candidates? strategies and motives, decreases citizens? feelings of trust in government, resulting in voter demobilization. The last type of negativity, emotional appeals that may be perceived as frightening, can have a constructive impact by leading voters to seek information. The study concludes by discussing the political implications of these effects and what, if anything, can be done to enhance the constructive effects and moderate the destructive impact of negative campaigning. |
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| Document Type: |
.pdf |
| Page count: |
55 |
| Word count: |
13759 |
| Text sample: |
| The Three Faces of Negative Campaigning: The Democratic Implications of Attack Ads Cynical News and Fear Arousing Messages Ann Crigler University of Southern California Marion Just Wellesley College Todd Belt University of Southern California Paper prepared for delivery at the American Political Science Association Annual Meeting Boston MA. September 2002. Draft. Do not quote without author's permission. 1 Abstract How does negativity in Presidential campaigns affect voters? Analysis of a panel survey and field experiment conducted during the 1996 |
| criticize Opponent's Pers. Bckgrnd Figure 1 Respondents' Opininons about Attack Ads O.K. criticize Opponent's Pers. Bckgrnd Figure 2 Respondents' Evaluation of Media Time Spent on Clinton and Dole 0 10 20 30 40 50 60 Experience Positions Woulddoinoffice Character PollStanding Strategy/Tactics TotalTime SUBSTANCE HORSERACE Percent Clinton Too Much Clinton Too Little Dole Too Much Dole Too Little Respondents' Evaluation of Media Time Spent on Clinton and Dole TotalTime Dole Too Little Figure 3 Respondents' Preferences for Campain News Coverage |
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