Author's Keywords: SENTAR, Sensation-seeking, smoking, PSA, campaigns	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p68250_index.html Direct Link: HTML Code:

Helme, Donald., Donohew, Robert., Baier, Monika. and Zittleman, Linda. "A Simulation of an Adolescent Smoking Television Campaign: Testing an Activation Model of Information Exposure" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p68250_index.html>

Helme, D. W., Donohew, R. L., Baier, M. and Zittleman, L. , 2006-06-16 "A Simulation of an Adolescent Smoking Television Campaign: Testing an Activation Model of Information Exposure" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p68250_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Over the past two decades, research has shown that mass media can be used effectively either alone or in conjunction with interpersonal and institutional channels, such as schools. Much is yet to be learned about the application of newer, more effective strategies for media campaigns to adolescent smoking prevention interventions. This paper describes a study applying an activation model of information exposure and a sensation seeking targeting approach to the design of a smoking prevention campaign targeting adolescents. The participants were 1,272 middle school students aged 12-14 from across the Colorado Front Range who were stratified by their level of sensation seeking and then exposed to both high and low sensation value anti-tobacco PSAs at 3 time points. Hypothesized effects of the intervention on the primary dependent measures—attitudes (against smoking) and behavioral intentions not to smoke—were strongly supported. Further support is offered from the secondary indicators, self-efficacy, perceived message effectiveness, and perceived risk from smoking.

The Role of Attitude toward the Message and Perceived Message Quality in Gain and Loss Frame Anti-Drug Persuasion of Adolescents

The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs

Sensation Seeking, Individualism-Collectivism, Message Stimulus and Health Risk Messages: A Four-Country Study