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‘Get on the Plane': The Electoral
Impact of Candidate Visits in the 2000 Presidential Campaign |
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| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
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Abstract:
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Presidential campaign strategy is
built upon the assumption that there is a positive relationship between
candidate visits and media spending in a state and the probability of
winning the election. The structure of the electoral college combined
with mass media, high speed transportation, and modern polling
techniques have created a general election campaign where candidates
can focus their attention on a few key battleground states. Underlying
the dozens of visits and the millions of dollars spent on commercials
is the hope that all of their effort might do some good--garner more
votes on Election Day. However, much of what scholars of American
politics have learned about this relationship casts doubt on the
correlation between the campaign and the outcome. Dubbed the minimal
effects model, (Berelson, Lazarsfeld, and McPhee 1954) research in this
area suggests that campaigns have little impact on election outcomes
because of the high degree of voter stability produced by partisan
predispositions toward the nominees. If the operating assumption of
contemporary campaigns is unfounded, as the “minimal effects” model
posits, then the rallies, local media interviews and other visits that
typify a candidate’s itinerary may be largely unwarranted. Combine this
with how people running for office feel about the effect of campaigns
(quoted in Fenno's Home Style): I'm skeptical of just about
everything we do in a campaign. I don't know whether anything we do
does any good. And, I've never been able to figure out any correlation
between the amount of handshaking I do and the number of votes I get.
Clearly, uncertainty about what works in a campaign, if anything, is
what underlies most of the modern campaign.
This research seeks to test the relationship between the campaign and
the results of the election. Employing tracking polls for specific
states, I investigate the impact of nominee visits on voter support in
the 2000 General Election Campaign. Controlling for paid media
spending, I evaluate whether there is greater variation in support for
the nominees in competitive states with frequent visits than
non-competitive states with fewer visits (i.e compare much visited
Wisconsin to completely ignored New York). If candidate visits do
matter, the implication would suggest that nominees who rely solely on
media buys to secure a state may fall short on election day. In
addition to advertising expenditures, the nominee’s presence on
contested electoral soil may be a necessary, but not always sufficient,
ingredient to secure victory in competitive states. |
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Association:
Name: The Midwest Political Science Association URL: http://www.indiana.edu/~mpsa/
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Citation:
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MLA Citation:
| LoTempio, Andrew. "‘Get on the Plane': The Electoral
Impact of Candidate Visits in the 2000 Presidential Campaign" Paper presented at the annual meeting of the The Midwest Political Science Association, Palmer House Hilton, Chicago, Illinois, Apr 15, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p82412_index.html> |
APA Citation:
| LoTempio, A. J. , 2004-04-15 "‘Get on the Plane': The Electoral
Impact of Candidate Visits in the 2000 Presidential Campaign" Paper presented at the annual meeting of the The Midwest Political Science Association, Palmer House Hilton, Chicago, Illinois <Not Available>. 2009-05-26 from http://www.allacademic.com/meta/p82412_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Presidential campaign strategy is
built upon the assumption that there is a positive relationship between
candidate visits and media spending in a state and the probability of
winning the election. The structure of the electoral college combined
with mass media, high speed transportation, and modern polling
techniques have created a general election campaign where candidates
can focus their attention on a few key battleground states. Underlying
the dozens of visits and the millions of dollars spent on commercials
is the hope that all of their effort might do some good--garner more
votes on Election Day. However, much of what scholars of American
politics have learned about this relationship casts doubt on the
correlation between the campaign and the outcome. Dubbed the minimal
effects model, (Berelson, Lazarsfeld, and McPhee 1954) research in this
area suggests that campaigns have little impact on election outcomes
because of the high degree of voter stability produced by partisan
predispositions toward the nominees. If the operating assumption of
contemporary campaigns is unfounded, as the “minimal effects” model
posits, then the rallies, local media interviews and other visits that
typify a candidate’s itinerary may be largely unwarranted. Combine this
with how people running for office feel about the effect of campaigns
(quoted in Fenno's Home Style): I'm skeptical of just about
everything we do in a campaign. I don't know whether anything we do
does any good. And, I've never been able to figure out any correlation
between the amount of handshaking I do and the number of votes I get.
Clearly, uncertainty about what works in a campaign, if anything, is
what underlies most of the modern campaign.
This research seeks to test the relationship between the campaign and
the results of the election. Employing tracking polls for specific
states, I investigate the impact of nominee visits on voter support in
the 2000 General Election Campaign. Controlling for paid media
spending, I evaluate whether there is greater variation in support for
the nominees in competitive states with frequent visits than
non-competitive states with fewer visits (i.e compare much visited
Wisconsin to completely ignored New York). If candidate visits do
matter, the implication would suggest that nominees who rely solely on
media buys to secure a state may fall short on election day. In
addition to advertising expenditures, the nominee’s presence on
contested electoral soil may be a necessary, but not always sufficient,
ingredient to secure victory in competitive states. |
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