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The Predictors of E-Commerce Use Among Digital Television Subscribers in Spain |
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Abstract:
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The use of e-commerce is inversely related to the “old” leisure activities and is directly related to the possibilities offered by new technology. It seems that a greater use of e-commerce is related to the availability at home of a large amount of computer equipment and equipment related to leisure which, at the same time, is compatible with the former. The best combination of predictors of Internet shopping are, in order of importance, use of e-mail, time spent watching television at weekends, use of the Internet and the use of a greater number of channels of the digital television service (repertory). The results of our research work are based on a survey involving personal interviews with members of 560 households in five Spanish cities who subscribe to a TV digital packet, by cable or satellite. |
Most Common Document Word Stems:
use (167), e (145), commerc (131), e-commerc (115), internet (95), televis (67), servic (57), technolog (55), spain (55), variabl (48), digit (47), subscrib (45), shop (40), adopt (34), relat (32), interact (27), type (26), user (25), media (25), 1 (25), channel (25), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Garitaonandia, Carmelo., Oleaga, Jose. and Peńa, Emilio. "The Predictors of E-Commerce Use Among Digital Television Subscribers in Spain" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p87071_index.html> |
APA Citation:
| Garitaonandia, C. , Oleaga, J. A. and Peńa, E. F. , 2006-06-16 "The Predictors of E-Commerce Use Among Digital Television Subscribers in Spain" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p87071_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The use of e-commerce is inversely related to the “old” leisure activities and is directly related to the possibilities offered by new technology. It seems that a greater use of e-commerce is related to the availability at home of a large amount of computer equipment and equipment related to leisure which, at the same time, is compatible with the former. The best combination of predictors of Internet shopping are, in order of importance, use of e-mail, time spent watching television at weekends, use of the Internet and the use of a greater number of channels of the digital television service (repertory). The results of our research work are based on a survey involving personal interviews with members of 560 households in five Spanish cities who subscribe to a TV digital packet, by cable or satellite. |
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| Document Type: |
PDF |
| Page count: |
30 |
| Word count: |
7381 |
| Text sample: |
| E-commerce in Spain 1 The Predictors of E-Commerce Use among Digital Television Subscribers in Spain Abstract The use of e-commerce is inversely related to the “old” leisure activities and is directly related to the possibilities offered by new technology. It seems that a greater use of e-commerce is related to the availability at home of a large amount of computer equipment and equipment related to leisure which at the same time is compatible with the former. The best combination |
| technology 9 3% E-commerce in Spain 30 Table 6 Typologies of Users of the Internet Shopping Service TYPE USE OF E- TV AT USE OF Nº OF INTERNET % SAMPLE MAIL W/ENDS INTERNET CHANNELS SHOPPING 1 yes 0-250’ --- 6y+ 41.46% 7.32% 2 yes 0-250’ --- 0-5 17.46% 11.25% 3 No --- SI --- 9.52% 7.50% 4 yes 251’ y + --- --- 8.97% 13.93% 5 No --- NO --- 1.19% 60.0% |
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