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Candidate and Media Issue Convergence in the 1996 and 2000 Presidential Campaigns

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Abstract:

While political communication scholars have sought to determine whether the media faithfully report candidates’ campaign messages, little work has considered the dynamic nature of the agenda-setting process. Using content analyses of candidate speeches, television advertising, and news coverage over the last 10 weeks of the 1996 and 2000 campaigns, I find that the amount of issue convergence—the similarity between candidate and media agendas—varies substantially across the course of the campaign. In 1996, the media became less willing to focus on the issues the candidates were talking about as Election Day neared, but the opposite pattern emerged in 2000, as issue convergence increased as the campaign wore on. In both years, newspaper coverage was more representative of candidate discourse than was television news. The results point to the significance of electoral context in determining the circumstances under which news coverage will reflect candidate issue emphases and raise important questions about the media’s role as democratic information providers.

Most Common Document Word Stems:

issu (255), candid (228), campaign (153), media (134), converg (78), news (68), 1996 (60), agenda (60), coverag (58), 2000 (55), week (52), 1 (52), one (48), elect (48), code (48), polit (46), attent (43), data (42), speech (42), newspap (41), stori (37),

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media coverage, campaigns and elections, issue convergence, agenda-setting
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Association:
Name: Western Political Science Association
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http://www.csus.edu/ORG/WPSA/


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URL: http://www.allacademic.com/meta/p87338_index.html
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MLA Citation:

Hayes, Danny. "Candidate and Media Issue Convergence in the 1996 and 2000 Presidential Campaigns" Paper presented at the annual meeting of the Western Political Science Association, Marriott Hotel, Oakland, California, Mar 17, 2005 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p87338_index.html>

APA Citation:

Hayes, D. , 2005-03-17 "Candidate and Media Issue Convergence in the 1996 and 2000 Presidential Campaigns" Paper presented at the annual meeting of the Western Political Science Association, Marriott Hotel, Oakland, California Online <.PDF>. 2009-05-25 from http://www.allacademic.com/meta/p87338_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While political communication scholars have sought to determine whether the media faithfully report candidates’ campaign messages, little work has considered the dynamic nature of the agenda-setting process. Using content analyses of candidate speeches, television advertising, and news coverage over the last 10 weeks of the 1996 and 2000 campaigns, I find that the amount of issue convergence—the similarity between candidate and media agendas—varies substantially across the course of the campaign. In 1996, the media became less willing to focus on the issues the candidates were talking about as Election Day neared, but the opposite pattern emerged in 2000, as issue convergence increased as the campaign wore on. In both years, newspaper coverage was more representative of candidate discourse than was television news. The results point to the significance of electoral context in determining the circumstances under which news coverage will reflect candidate issue emphases and raise important questions about the media’s role as democratic information providers.

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Associated Document Available Western Political Science Association

Document Type: .pdf
Page count: 38
Word count: 10753
Text sample:
Candidate and Media Issue Convergence in the 1996 and 2000 Presidential Campaigns1 Danny Hayes Department of Government University of Texas at Austin One University Station A1800 Austin TX 78712 dhayes@gov.utexas.edu Abstract While political communication scholars have sought to determine whether the media faithfully report candidates' campaign messages little work has considered the dynamic nature of the agenda-setting process. Using content analyses of candidate speeches television advertising and news coverage over the last 10 weeks of the 1996 and 2000
90.00 80.00 70.00 1996 Issue Convergence Score 60.00 50.00 40.00 2000 30.00 20.00 10.00 0.00 Sept. 1 Sept. 8 Sept. 15 Sept. 22 Sept. 29 Oct. 6 Oct. 13 Oct. 20 Oct. 27 Week of: 37


Similar Titles:
Agenda Convergence in Presidential Campaigns: Candidates, the Media, and the Dynamics of Issue Attention

The Dynamics of Issue Attention: Candidate and Media Agenda Convergence in Presidential Campaigns


 
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