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Race and Ethnicity: A Comparison of Global and Local Women's Magazine Advertising in Singapore |
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Abstract:
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In the past decade many countries in Asia have changed their public policies on media ownership. Today, “local editions” of global magazines like Vogue, Cosmo and Elle are available in most Asian countries as well as the local, home-grown women’s magazines. Using content analysis, advertisements that have appeared in the two most popular local women’s magazines in Singapore, Her World and Female were compared to the Singapore editions of the two most popular global women’s magazines, Harper’s Bazaar and Elle. This study compared the products being advertised as well as the race, ethnicity and beauty types of models used in local magazine advertising with those in global magazines to understand the types of messages women in Singapore receive. |
Most Common Document Word Stems:
magazin (124), advertis (111), women (102), beauti (78), model (54), global (52), local (50), singapor (41), media (36), research (35), type (35), ad (32), cultur (30), product (28), categori (26), journal (24), countri (23), u.s (23), studi (23), asian (21), use (21), |
Author's Keywords:
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Women's magazines, Asia, Singapore, Ethnicity, Race, Gender, Advertising |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Frith, Katherine. "Race and Ethnicity: A Comparison of Global and Local Women's Magazine Advertising in Singapore" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p89545_index.html> |
APA Citation:
| Frith, K. , 2006-06-16 "Race and Ethnicity: A Comparison of Global and Local Women's Magazine Advertising in Singapore" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <APPLICATION/PDF>. 2009-05-25 from http://www.allacademic.com/meta/p89545_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In the past decade many countries in Asia have changed their public policies on media ownership. Today, “local editions” of global magazines like Vogue, Cosmo and Elle are available in most Asian countries as well as the local, home-grown women’s magazines. Using content analysis, advertisements that have appeared in the two most popular local women’s magazines in Singapore, Her World and Female were compared to the Singapore editions of the two most popular global women’s magazines, Harper’s Bazaar and Elle. This study compared the products being advertised as well as the race, ethnicity and beauty types of models used in local magazine advertising with those in global magazines to understand the types of messages women in Singapore receive. |
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| Page count: |
26 |
| Word count: |
6186 |
| Text sample: |
| Race and Ethnicity: A Comparison of Global and Local Women’s Magazine Advertising in Singapore By Dr. Katherine Frith Associate Professor School of Communication and Information Nanyang Technological University 31 Nanyang Link Singapore 637718 Email: tktfrith@ntu.edu.sg For presentation at the International Communication Association Annual Conference in Dresden German in June 2006 Race and Ethnicity: A Study of Beauty Types in Global and Local Women’s Magazine Advertising in Singapore Abstract Advertisements in women’s magazines have been studied extensively in the West |
| 15(3) 46–54 64. 24 Solomon M. R. Ashmore R. & Longo L. C. (1992). The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising. Journal of Advertising 21 23–34. Steadman M. (1969). How sexy illustrations affect brand recall. Journal of Advertising Research 9 15–19. Thompson K. (1997). Media and Cultural Regulation London: Sage. Wimmer R. D. & Dominick J. (2000). Mass media research: An introduction. Belmont CA: Wadsworth. Wood J. (1999). Communication gender and culture |
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