|
|
|
|
Predicting Indonesian Journalists' Use of Public Relations-Generated News Material |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP! You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news materials in media coverage is, therefore, a key professional responsibility for public relations practitioners. In Indonesia, this practice constitutes one of the most important tasks of pubic relations. However, little research was ever conducted on predicting Indonesian journalists’ use of public relations-generated news material. Given that Indonesia is the largest nation in Southeast Asia and the most populous Muslim nation in the world, it would be interesting to see if Indonesian journalistic practices differ from other nations.
The survey for this study obtained input from 299 Indonesian journalists with national newspapers and television stations in the capital city of Jakarta. The research found that news value factor comes first in predicting use of public relations-generated news materials. The survey showed that journalists are under the pressure of their organizations’ business interests, and that informal relations play a significant role in determining the use and acceptance of news materials. “Envelope journalism,” or providing positive coverage in exchange for cash payment, seems to be embraced by public relations practitioners and journalists. However, this study finds this influence is not as significant as the fundamental tenets in journalism. |
Most Common Document Word Stems:
relat (201), public (184), journalist (165), news (140), materi (90), use (87), factor (64), studi (58), busi (55), valu (51), indonesian (51), media (51), inform (45), journal (40), stori (40), variabl (40), p (39), signific (38), practition (38), predict (38), pressur (32), |
|
|
 | Convention | | Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association URL: http://www.icahdq.org
|
Citation:
|
MLA Citation:
| Sinaga, Simon. and Wu, H.. "Predicting Indonesian Journalists' Use of Public Relations-Generated News Material" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p90427_index.html> |
APA Citation:
| Sinaga, S. and Wu, H. D. "Predicting Indonesian Journalists' Use of Public Relations-Generated News Material" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p90427_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news materials in media coverage is, therefore, a key professional responsibility for public relations practitioners. In Indonesia, this practice constitutes one of the most important tasks of pubic relations. However, little research was ever conducted on predicting Indonesian journalists’ use of public relations-generated news material. Given that Indonesia is the largest nation in Southeast Asia and the most populous Muslim nation in the world, it would be interesting to see if Indonesian journalistic practices differ from other nations.
The survey for this study obtained input from 299 Indonesian journalists with national newspapers and television stations in the capital city of Jakarta. The research found that news value factor comes first in predicting use of public relations-generated news materials. The survey showed that journalists are under the pressure of their organizations’ business interests, and that informal relations play a significant role in determining the use and acceptance of news materials. “Envelope journalism,” or providing positive coverage in exchange for cash payment, seems to be embraced by public relations practitioners and journalists. However, this study finds this influence is not as significant as the fundamental tenets in journalism. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
PDF |
| Page count: |
32 |
| Word count: |
8540 |
| Text sample: |
| PREDICTING INDONESIAN JOURNALISTS’ USE OF PUBLIC RELATIONS-GENERATED NEWS MATERIAL ABSTRACT The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news materials in media coverage is therefore a key professional responsibility for public relations practitioners. In Indonesia this practice constitutes one of the most important tasks of pubic relations. However little research was ever conducted on predicting Indonesian journalists’ use of public relations-generated news material. Given that Indonesia is |
| -1.02 adversarial -.04 -.79 enticement .05 .97 interpretative .05 .95 gender .06 .51 education .02 .46 age -.07 -.64 years in journalism .05 .50 news section (business) .01 .22 R2 (%) 31.6 F-value 7.76** * p<.05 **p<.01 32 |
Similar Titles:
An Overview of Health Relevant Studies in Public Relations: Analysis of Published Articles in Leading Public Relations Journals
The Influence of Video News Releases on the Topics Reported in Science Journalism: An Explorative Case Study on the Relationship Between Science Public Relations and Science Journalism
News Events, News Values and Editors’ Judgments: A Comparative Study of Three Asian News Agencies
International Agenda-Building and Agenda-Setting: Exploring the Influence of Public Relations Counsel on News Media and Public Perceptions of Foreign Nations
|
|