Author's Keywords: Social Identity Theory, SIT, Media Effects, Selective Exposure, Gender, Nation, Culture	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p90475_index.html Direct Link: HTML Code:

Trepte, Sabine. and Krämer, Nicole. "Expanding Social Identity Theory for Research in Media Effects: Two International Studies and a Theoretical Model" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p90475_index.html>

Trepte, S. and Krämer, N. C. , 2006-06-16 "Expanding Social Identity Theory for Research in Media Effects: Two International Studies and a Theoretical Model" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <APPLICATION/PDF>. 2009-05-25 from http://www.allacademic.com/meta/p90475_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: In this paper we propose that Tajfel’s (1979) social identity theory (SIT) is a relevant and helpful theoretical groundwork to explain selective exposure to media content in general and to entertainment media in particular. It is hypothesized that gender and national identity have a significant effect on selective exposure to entertainment series. Two international quasi-experimental studies have been conducted, the first study in the U.S. and Germany (N = 419) and the second in Great Britain and Germany (N = 154). As expected, participants rated series that feature protagonists of their own sex higher than those that featured protagonists of the opposite sex. However, national identity did not have the effects expected. Participants from all three countries gave similar ratings to series produced in their home-country as those produced abroad. The use of SIT is discussed in terms of what processes of the theory are of particular importance to explain media related behavior and how to empirically apply the theory in media effects research to make it work. A two-process model of SIT in media effects research is suggested: the processes referring to selective exposure elicited by similarities and dissimilarities on the one hand and by social comparison on the other.

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