Author's Keywords: Multiple media, use, multitasking, audience, economics, advertising, effects, ownership, personality, sensation seeking, structural, individual	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p90500_index.html Direct Link: HTML Code:

Jeong, Se Hoon., Fishbein, Martin. and Jordan, Amy. "Predictors of Multiple Media Use and Multitasking with Media: Media Factors and Audience Factors" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p90500_index.html>

Jeong, S. , Fishbein, M. and Jordan, A. B. , 2006-06-16 "Predictors of Multiple Media Use and Multitasking with Media: Media Factors and Audience Factors" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p90500_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Previous research has defined audience behaviors that combine media use with other media as multiple media use while combining media with non-media activity as multitasking. This study examines (a) the prevalence and patterns of multiple media use and multitasking and (b) the media and audience factors that influence such behaviors. Consistent with previous research, this study found that youth use multiple media multitask with media frequently. In addition, the study data suggest that media factors including ownership of media in bedrooms, and audience factors particularly sensation seeking personality are significant predictors of using multiple media and multitasking. The theoretical and practical implications of the study are further discussed.

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