Author's Keywords: Cultural Industries, Convergence, Creativity, Liquid Modernity, New Media Theory, Cyberculture, Internet Studies	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p90537_index.html Direct Link: HTML Code:

Deuze, Mark. "Cultural Convergence in the Creative Industries: Understanding the Changing Nature of Media Work" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p90537_index.html>

Deuze, M. "Cultural Convergence in the Creative Industries: Understanding the Changing Nature of Media Work" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p90537_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This paper maps the emerging practices in media professions like journalism, advertising, marketing communications, and public relations as they adapt themselves to a new media environment. Among creatives and brand managers in ad agencies ‘interactive advertising’ is at the center of the contemporary buzz. Marketers in the cultural industries brainstorm about the potential of upstream marketing, while in public relations the opportunities of two-way symmetrical communication are explored. Editors of news publications increasingly jump on the ‘citizen journalism’ bandwagon. Among business professionals understanding and managing consumer-generated media is considered critical to commercial survival. All these trends are part of the same phenomenon: the cultural convergence of media production and consumption. Where media, communication and journalism studies traditionally differentiate between audience and reception research or production and industry analyses, a third approach dissolves this distinction and treats making media and using media as essentially the same praxis. In this essay, these developments are discussed in terms of their potential impact on consensual assumptions about the nature of media work, seen through the lens of the combination of individual creativity and mass production, also known as creative industries.

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