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Testing Explanations for the Hostile Media Effect |
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Abstract:
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This experiment examined theoretical questions surrounding the hostile media effect – the tendency of partisans on a controversial issue to see news coverage of that issue as biased in favor of the other side. Using opposing groups of partisans in the debate over genetically modified organisms, we tested the influence of source (journalist versus college student) and reach (mass media versus classroom composition) on perceptions of bias. The data revealed effects for both factors. Earlier research supported several processing mechanism underlying the hostile media effect, but using stringent tests, we found evidence only for a categorization bias. |
Most Common Document Word Stems:
group (84), reach (77), effect (69), bias (68), media (66), gm (65), sourc (52), partisan (52), differ (50), condit (50), hostil (49), mechan (44), excerpt (42), categor (39), stimulus (37), signific (36), perceiv (32), process (29), standard (29), result (29), support (29), |
Author's Keywords:
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Hostile media effect, hostile media perception, media credibility, perceptual bias |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Gunther, Al. and Liebhart, Janice. "Testing Explanations for the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p90792_index.html> |
APA Citation:
| Gunther, A. and Liebhart, J. L. "Testing Explanations for the Hostile Media Effect" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p90792_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This experiment examined theoretical questions surrounding the hostile media effect – the tendency of partisans on a controversial issue to see news coverage of that issue as biased in favor of the other side. Using opposing groups of partisans in the debate over genetically modified organisms, we tested the influence of source (journalist versus college student) and reach (mass media versus classroom composition) on perceptions of bias. The data revealed effects for both factors. Earlier research supported several processing mechanism underlying the hostile media effect, but using stringent tests, we found evidence only for a categorization bias. |
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| Document Type: |
PDF |
| Page count: |
33 |
| Word count: |
7526 |
| Text sample: |
| Testing Mechanisms for the Hostile Media Effect Consider in a social setting individuals or groups who have a difference of opinion. In the democratic process progress toward a resolution of those differences is often a desirable goal. How that goal is achieved may depend on many social institutions but prominent among them is mass media and media’s capacity to convey a range of information ideas and points of view. Theoretically such media content can facilitate a sifting and winnowing |
| GM foods. . Group .12* x Stimulus Reach Bias Group .05 x Stimulus Reach Bias .15* .46*** Summed Excerpt Categories Figure 3. When the mediating variable —selective categorization— is added to the model the direct path in which the group-by-reach interaction predicts perceived stimulus bias is reduced to a non-significant level. Sample sizes are n = 120 and 175 for anti- and pro-GM groups respectively. *p<.05 ***p<.001. |
Similar Titles:
Comparing Media Effects on Perceived Issue Salience across Different Media Channels and Media Types
An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence
Broad Reach or Biased Source? Decomposing the Hostile Media Effect
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