|
|
|
|
The Effects of Threat Type and Duration on Public Relations Professionals' Cognitive, Affective, and Conative Responses in Crisis Situations |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP! You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
The contingency theory of public relations relies heavily upon the concept of threat without fully developing the concept as well as its operationalization. The current study addresses this weakness through the exposition and initial testing of a theoretical model of threat appraisal based upon perceptions of situational demands and required organizational resources. Two key dimensions of threats in crises were proposed as threat type and duration, the effects of which were empirically tested on public relations professionals’ cognitive appraisal of threats, affective responses to threats and the stances taken in threat-embedded crisis situations.
A Web-based experiment on 116 public relations practitioners was conducted using a 2 (external vs. internal threat type) x 2 (long-term vs. short-term threat duration) within-subject design. The findings revealed the main effects of threat type and threat duration on threat appraisal, emotional arousal and degrees of accommodation. Interaction effects indicated that external and long-term threat combination led to higher situational demands appraisal and more intensive emotional arousal. |
Most Common Document Word Stems:
threat (255), public (177), situat (152), relat (150), term (137), type (136), crisi (134), durat (128), effect (127), extern (101), organ (101), accommod (100), long (76), measur (72), stanc (72), intern (71), long-term (65), expos (65), demand (64), profession (60), resourc (60), |
|
|
 | Convention | | All Academic Convention is the premier solution for your association's abstract management solutions needs. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association URL: http://www.icahdq.org
|
Citation:
|
MLA Citation:
| Jin, Yan. and Cameron, Glen. "The Effects of Threat Type and Duration on Public Relations Professionals' Cognitive, Affective, and Conative Responses in Crisis Situations" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p91034_index.html> |
APA Citation:
| Jin, Y. and Cameron, G. T. "The Effects of Threat Type and Duration on Public Relations Professionals' Cognitive, Affective, and Conative Responses in Crisis Situations" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p91034_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: The contingency theory of public relations relies heavily upon the concept of threat without fully developing the concept as well as its operationalization. The current study addresses this weakness through the exposition and initial testing of a theoretical model of threat appraisal based upon perceptions of situational demands and required organizational resources. Two key dimensions of threats in crises were proposed as threat type and duration, the effects of which were empirically tested on public relations professionals’ cognitive appraisal of threats, affective responses to threats and the stances taken in threat-embedded crisis situations.
A Web-based experiment on 116 public relations practitioners was conducted using a 2 (external vs. internal threat type) x 2 (long-term vs. short-term threat duration) within-subject design. The findings revealed the main effects of threat type and threat duration on threat appraisal, emotional arousal and degrees of accommodation. Interaction effects indicated that external and long-term threat combination led to higher situational demands appraisal and more intensive emotional arousal. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
PDF |
| Page count: |
52 |
| Word count: |
16366 |
| Text sample: |
| Effects of Threat Type and Duration THE EFFECTS OF THREAT TYPE AND DURATION ON PUBLIC RELATIONS PROFESSIONALS’ COGNITIVE AFFECTIVE AND CONATIVE RESPONSES IN CRISIS SITUATIONS ABSTRACT The contingency theory of public relations relies heavily upon the concept of threat without fully developing the concept as well as its operationalization. The current study addresses this weakness through the exposition and initial testing of a theoretical model of threat appraisal based upon perceptions of situational demands and required organizational resources. Two |
| damaged. Situation 4: IS (Internal and Short-term threat): marred CEO reputation (rumor) + short-term You are a public relations professional working for a beauty product company. Recently scandalous rumors about your CEO being involved in bribery in a foreign country have become widespread within the company. The media have yet to learn of this story or to give it credence. Evidence indicates that this story is actually a malicious rumor planted by a disgruntled employee. At this stage the |
Similar Titles:
Relational Approach to Public Diplomacy: Testing Applicability of Organization-Public Relationship Measures Between the U.S. Embassy in Seoul and South Korean College Students
The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics’ Perceptions of Crisis and Attitudes Toward the Organization
Who is Responsible for Internal Crisis? A Public-Oriented Approach to Effective Organizational Crisis Response Strategy in South Korea
Measuring the Effectiveness of a Public Relations Based Education Campaign in Florida
|
|