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The Power of the Press: The Effects of Press Frames in Political Campaign News On Media Perceptions

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Abstract:

This paper discusses how the behaviors, roles, and standards of mainstream journalism are framed in political campaign news and empirically examines applicability and accessibility effects of these frames on individuals’ thoughts and opinions of the news media. Following previous work on framing in campaign news, we posited that journalists frame the press in three ways, called conduit, strategy, and accountability. Participants in a between-subjects experiment were exposed to a campaign story about an exemplar ‘character issue’ from the 1992 primary elections containing these frames. Regarding applicability effects, each frame activated frame-related thoughts. In addition, subjects exposed to the strategy press frame interpreted the press as being significantly more negative than individuals exposed to the conduit or accountability frame; subjects exposed to the accountability press frame interpreted the press as having higher quality than individuals exposed to the conduit or strategy frame. Regarding accessibility effects, only the accountability press frame prompted individuals to access attitudes about news performance to form opinions about negativity and quality.

Most Common Document Word Stems:

frame (255), news (255), press (255), media (222), stori (186), effect (104), topic (100), individu (90), campaign (82), clinton (77), strategi (73), polit (66), account (63), report (59), issu (58), use (57), percept (57), subject (54), conduit (53), exposur (53), d (52),

Author's Keywords:

political campaign news; framing; press frames, accessibility effects; applicability effects
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

D'Angelo, Paul. and Lombard, Matthew. "The Power of the Press: The Effects of Press Frames in Political Campaign News On Media Perceptions" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p91271_index.html>

APA Citation:

D'Angelo, P. and Lombard, M. , 2006-06-16 "The Power of the Press: The Effects of Press Frames in Political Campaign News On Media Perceptions" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p91271_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper discusses how the behaviors, roles, and standards of mainstream journalism are framed in political campaign news and empirically examines applicability and accessibility effects of these frames on individuals’ thoughts and opinions of the news media. Following previous work on framing in campaign news, we posited that journalists frame the press in three ways, called conduit, strategy, and accountability. Participants in a between-subjects experiment were exposed to a campaign story about an exemplar ‘character issue’ from the 1992 primary elections containing these frames. Regarding applicability effects, each frame activated frame-related thoughts. In addition, subjects exposed to the strategy press frame interpreted the press as being significantly more negative than individuals exposed to the conduit or accountability frame; subjects exposed to the accountability press frame interpreted the press as having higher quality than individuals exposed to the conduit or strategy frame. Regarding accessibility effects, only the accountability press frame prompted individuals to access attitudes about news performance to form opinions about negativity and quality.

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Document Type: PDF
Page count: 42
Word count: 15066
Text sample:
Running Head: PRESS FRAMES The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions Paul D’Angelo The College of New Jersey & Matthew Lombard Temple University Correspondence: Paul D'Angelo Department of Communication Studies Kendall Hall Room 237 The College of New Jersey P.O. Box 7718 Ewing NJ 08628 phone: (609) 771-2480 e-mail: dangelo@tcnj.edu Paper presented at the International Communication Association Political Communication Division Dresden Germany June 2006 Press Frames / 2 Abstract
them.” tabloids to the rest of the press. Many who work in the news business say it The media initially treated the Star article has changed since three Miami Herald reporters with unusual restraint. NBC was the only one of staked out the home of Democratic candidate the four major networks to broadcast the Gary Hart in 1987. Since then they say it has Flowers allegations last Thursday and the major become customary to cover stories about a papers


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The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions


 
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