Author's Keywords: Gender differences in PR, feminization, gender stereotypes, women’s careers in PR, agency sector	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p91683_index.html Direct Link: HTML Code:

Froehlich, Romy. and Peters, Sonja. "Women’s Surge Towards PR Agencies: The Role of ‘New’ Gender Stereotypes and the Organizational Context" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p91683_index.html>

Froehlich, R. and Peters, S. B. , 2006-06-16 "Women’s Surge Towards PR Agencies: The Role of ‘New’ Gender Stereotypes and the Organizational Context" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <APPLICATION/PDF>. 2009-05-25 from http://www.allacademic.com/meta/p91683_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Against the background of prior (US) research and theory on gender differences in public relations and the extraordinarily high feminization trend of the German agency sector, we decided to investigate the roles of ‘new’ gender stereotypes and the organizational context for women’s careers in PR. We hereby present one very recent German qualitative study and its findings on this matter. Long interviews were conducted to allow thirteen female public relations experts to explain their view on women’s situation in PR in general, and to describe their own careers. Findings reveal the evolution of a ‘PR bunny’ stereotype that adds a negative touch to the female image as ‘natural born communicators’ and support the argument that women prefer (1) the organizational culture of PR agencies, (2) agency-specific job tasks, and (3) agency-specific work processes. Possible consequences for female PR practitioners and PR as a profession are discussed – beyond the boundaries of national research.

Societal culture a determinant for gender-roles in organizational public relations in Romania

Testing the Effects of Female Participation in the ‘Public Sphere': Is State Participation in the International Law of Women's Rights Affected by Gender Parity?

Myth: Women’s studies courses generally cover gender equity issues directly related to education such as Title IX, sex stereotyping, & the role of education