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Consequences of Perceived Effects: The Variable Perception-Behavior Linkage in the Third-Person Effects |
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Abstract:
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Returning to Davisons original formulation of the third-person effect, this paper argues that TPE is a theoretical framework accounting for a particular process of media effects: that of behaviors in relation to the media conditioned by the biased perceptions about media effects. Behavioral consequences of the third-person perceptions must be explicated more carefully in terms of those targeted at or about the media messages in question. Analyzing data from a web-based survey, this paper shows that self-other perceptual gaps vary across messages with desirable or undesirable presumed influences; such gaps predict inclinations to engage in restrictive or corrective behaviors with regard to the messages of undesirable influences and promotional behaviors with regard to the messages of desirable influences. In addition, behavioral consequences are related to different elements of the lay theories about media effects called media effect schemas. This study also shows that perceived effects on self vs. on other have different behavioral consequences. Implications for future TPE studies are discussed. |
Most Common Document Word Stems:
behavior (218), effect (152), messag (107), influenc (77), perceiv (70), self (65), media (65), show (64), tpe (62), social (56), perceptu (55), 1 (54), person (50), compon (47), 2 (47), model (45), other (42), third (41), percept (41), realiti (41), communic (39), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Sun, Ye., Shen, Lijiang. and Pan, Zhongdang. "Consequences of Perceived Effects: The Variable Perception-Behavior Linkage in the Third-Person Effects" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p91810_index.html> |
APA Citation:
| Sun, Y. , Shen, L. and Pan, Z. , 2006-06-16 "Consequences of Perceived Effects: The Variable Perception-Behavior Linkage in the Third-Person Effects" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p91810_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Returning to Davisons original formulation of the third-person effect, this paper argues that TPE is a theoretical framework accounting for a particular process of media effects: that of behaviors in relation to the media conditioned by the biased perceptions about media effects. Behavioral consequences of the third-person perceptions must be explicated more carefully in terms of those targeted at or about the media messages in question. Analyzing data from a web-based survey, this paper shows that self-other perceptual gaps vary across messages with desirable or undesirable presumed influences; such gaps predict inclinations to engage in restrictive or corrective behaviors with regard to the messages of undesirable influences and promotional behaviors with regard to the messages of desirable influences. In addition, behavioral consequences are related to different elements of the lay theories about media effects called media effect schemas. This study also shows that perceived effects on self vs. on other have different behavioral consequences. Implications for future TPE studies are discussed. |
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| Document Type: |
PDF |
| Page count: |
40 |
| Word count: |
10531 |
| Text sample: |
| Behavioral Component of TPE 1 Running head: BEHAVIORAL COMPONENT OF TPE Shaky Perceptions Real Consequences: An Examination of the Behavioral Component of the Third-Person Effect Behavioral Component of TPE 2 Shaky Perceptions Real Consequences: An Examination of the Behavioral Component of the Third-Person Effect Abstract Analyzing data from a web-based survey this paper examines the behavioral hypothesis of TPE in three message contexts varying in perceived desirability of message influence. Based on a careful explication of behavioral consequences of |
| computed the scale reliability of the desirability index. This procedure yields a scale reliability of .73. In addition the correlated residual accounted for only 2% of the total observed variance. 5 The exact wording is “There are all kinds of sexually explicit materials on the Internet. People may be exposed to such materials on the Internet more or less accidentally. Now think about yourself (an average person in your age group)…” 6 “Public Service Announcements (PSAs) are TV messages |
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