Author's Keywords: Crisis communication, public's perception, the third person effect	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p91811_index.html Direct Link: HTML Code:

Lee, Euiyeon. "How the Public Perceives Corporate Crisis Situations: Testing Third-Person Effects and Corporate Reputation in Business Communication" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p91811_index.html>

Lee, E. , 2006-06-16 "How the Public Perceives Corporate Crisis Situations: Testing Third-Person Effects and Corporate Reputation in Business Communication" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p91811_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Since Davison (1983) proposed that when people evaluate the effect of communication, “the greatest impact will not be on ‘me’ or ‘you’ but on ‘them’ – the third person” (p3), the third person effect has drawn considerable interest among communication scholars. Although the third-person effect on people's opinions have primarily been studied in political, mass communication and advertising settings , the central idea of the third person effect – formulation of the public opinion – fits the context of business communication, as well. This research explored the third-person effects in the context of business communication, particularly in corporate crisis situations. It also tested the impact of reputation on the third person effects. This study proposed hypotheses and implemented an experiment to test the hypothesized relationships.

Effect of User Ratings on Public Opinion Perception and Willingness to Express Opinions: The Third Person Effect

The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics’ Perceptions of Crisis and Attitudes Toward the Organization

Third-Person Effects and Favorable Behavioral Consequences on Different Formats of Corporate Philanthropy News and Involvement

Consequences of Perceived Effects: The Variable Perception-Behavior Linkage in the Third-Person Effects

Naive Media Schema or Perceived Personal Differences: An Experiment on Media Framing and Third-Person Perceptions