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The Effect of Framing on Public’s Perception of Crisis: Human Interest Frame Effect on Attributions to Responsibility and Blame |
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Abstract:
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This study investigated the effect of human-interest frame in news coverage for a corporate crisis on people’s perception to crisis. To examine the effect, the study was 2 x 2 design with media framing (human-interest frame vs. non-human-interest frame) and crisis types (an accident vs. a transgression) as independent between-subject variables. The dependent variables were participants’ (N = 104) emotional response to a crisis, level of blame to the corporation, and level of the corporation’s responsibility to the crisis. The results showed that human-interest frame influenced participant’s emotional response to the crisis, and the emotional response was good predictor for blame and responsibility in a transgression but not in an accident. |
Most Common Document Word Stems:
respons (140), frame (130), crisi (119), human (91), interest (88), blame (75), attribut (73), event (66), accid (50), emot (48), public (38), compani (35), type (29), communic (25), percept (23), group (23), news (23), transgress (22), studi (22), organ (22), effect (21), |
Author's Keywords:
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Human-interest frame, Blame, Responsibility, Emotional Response, and Crisis. |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Cho, Seungho. and Gower, Karla. "The Effect of Framing on Public’s Perception of Crisis: Human Interest Frame Effect on Attributions to Responsibility and Blame" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p92608_index.html> |
APA Citation:
| Cho, S. and Gower, K. K. , 2006-06-16 "The Effect of Framing on Public’s Perception of Crisis: Human Interest Frame Effect on Attributions to Responsibility and Blame" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p92608_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study investigated the effect of human-interest frame in news coverage for a corporate crisis on people’s perception to crisis. To examine the effect, the study was 2 x 2 design with media framing (human-interest frame vs. non-human-interest frame) and crisis types (an accident vs. a transgression) as independent between-subject variables. The dependent variables were participants’ (N = 104) emotional response to a crisis, level of blame to the corporation, and level of the corporation’s responsibility to the crisis. The results showed that human-interest frame influenced participant’s emotional response to the crisis, and the emotional response was good predictor for blame and responsibility in a transgression but not in an accident. |
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| Document Type: |
PDF |
| Page count: |
26 |
| Word count: |
5908 |
| Text sample: |
| Human Interest Frame and Attribution of Responsibility and Blame––1 Running head: HUMAN INTEREST FRAME AND ATTRIBUTION OF RESPONSISBILITY AND BLAME Framing Effect on the Publics’ Perception of Crisis: Human Interest Frames and Attribution of Responsibility and Blame Seung Ho Cho Doctoral Student College of Communication & Information Sciences The University of Alabama Box 870172 Tuscaloosa AL 35487-0172 Cho002@bama.ua.edu 205.348.9703 and Karla K. Gower Associate Professor College of Communication & Information Sciences The University of Alabama Box 870172 Tuscaloosa AL |
| Blame .120 .094 .009 Response to the Responsibility .110 .083 .007 Accident Table 7 Summary of Linear Regression Analysis for Variable Predicting Blame and Responsibility in the McWane’s case Independent Dependent B Beta (β) R2 Variable Variables Emotional Blame .661 .588*** .346 Response to the Responsibility .602 .555*** .308 Accident ***p<.001 25 Human Interest Frame and Attribution of Responsibility and Blame––26 26 |
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