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Building a Media Agenda on Prosocial Causes: How Issue Perceptions and News Values Work to Influence Effectiveness |
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Abstract:
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Building on prior agenda building literature conceptualizing the role of public relations in influencing the media agenda, this paper proposes a model of agenda building that explores the determinants of the agenda building process. Dynamics among public relations professionals, journalists, and the media content are discussed. The operationalization of the model is placed in a context of building a media agenda on pro-social causes in general, and health disparities in particular. In addition to theoretical and practical implications, this study offers empirical research designs to test the hypotheses of the agenda building model. |
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agenda (146), health (145), media (120), build (115), public (95), relat (78), dispar (70), caus (41), cancer (38), profession (37), news (36), effect (36), report (33), research (32), issu (31), communic (30), inform (30), american (29), prosoci (29), black (28), use (27), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Qiu, Qi. and Cameron, Glen. "Building a Media Agenda on Prosocial Causes: How Issue Perceptions and News Values Work to Influence Effectiveness" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p93166_index.html> |
APA Citation:
| Qiu, Q. and Cameron, G. T. , 2006-06-16 "Building a Media Agenda on Prosocial Causes: How Issue Perceptions and News Values Work to Influence Effectiveness" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p93166_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Building on prior agenda building literature conceptualizing the role of public relations in influencing the media agenda, this paper proposes a model of agenda building that explores the determinants of the agenda building process. Dynamics among public relations professionals, journalists, and the media content are discussed. The operationalization of the model is placed in a context of building a media agenda on pro-social causes in general, and health disparities in particular. In addition to theoretical and practical implications, this study offers empirical research designs to test the hypotheses of the agenda building model. |
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| Document Type: |
PDF |
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| Word count: |
6402 |
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| Running Head: Media Agenda Building on Prosocial Causes Building a Media Agenda on Prosocial Causes: How Issue Perceptions and News Values Work to Influence Effectiveness ** Manuscript submitted to the Public Relations Division for consideration of presentation at the annual convention of the ICA May 2006 Media Agenda Building on Prosocial Causes Building a Media Agenda on Prosocial Causes: How Issue Perceptions and News Values Work to Influence Effectiveness Abstract Building on prior agenda building literature conceptualizing the role |
| Monographs 100 1-29. US Department of Health and Human Services (2000). Healthy people 2010: Vol I & II. Washington D. C. Whitehead M. (1991). The concepts and principles of equity and health. Copenhagen: WHO/EURO. Williams P. B. (2003). HIV/AIDS case profile of African Americans: Guidelines for ethnic- specific health promotion education and risk reduction activities for African-Americans. Family and Community Health 26(4) 289-307. Yarbrough C. R. Cameron G. T. Sallot L. M. & McWilliams A. (1998). Tough calls to |
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