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Slated Objectivity? Perceived Media Bias, Cable News Exposure and Political Attitudes |
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Abstract:
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Using 2004 data from the Pew Research Center, this research explores how negative attitudes toward the mainstream media are fragmenting the television news audience. I illustrate that the Fox News Channel has been the main beneficiary of this phenomenon by attracting those individuals who have become disillusioned with what they perceive as a liberal media. The findings demonstrate a strong association between exposure to Fox News and political attitudes toward President Bush and his opposition. Evidence also indicates a relationship between Fox News usage, political attitudes and voting behavior, even when controlling for party identification. The implications are discussed. |
Most Common Document Word Stems:
news (229), media (118), fox (101), bias (72), 2004 (59), polit (58), 00 (43), sourc (43), vote (38), exposur (37), research (36), bush (36), televis (36), tabl (34), republican (34), use (34), audienc (33), individu (31), perceiv (30), 2003 (30), p (30), |
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Association:
Name: Western Political Science Association
URL: http://www.csus.edu/ORG/WPSA/
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Citation:
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MLA Citation:
| Morris, Jonathan. "Slated Objectivity? Perceived Media Bias, Cable News Exposure and Political Attitudes" Paper presented at the annual meeting of the Western Political Science Association, Hyatt Regency Albuquerque, Albuquerque, New Mexico, Mar 17, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p97466_index.html> |
APA Citation:
| Morris, J. s. , 2006-03-17 "Slated Objectivity? Perceived Media Bias, Cable News Exposure and Political Attitudes" Paper presented at the annual meeting of the Western Political Science Association, Hyatt Regency Albuquerque, Albuquerque, New Mexico Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p97466_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using 2004 data from the Pew Research Center, this research explores how negative attitudes toward the mainstream media are fragmenting the television news audience. I illustrate that the Fox News Channel has been the main beneficiary of this phenomenon by attracting those individuals who have become disillusioned with what they perceive as a liberal media. The findings demonstrate a strong association between exposure to Fox News and political attitudes toward President Bush and his opposition. Evidence also indicates a relationship between Fox News usage, political attitudes and voting behavior, even when controlling for party identification. The implications are discussed. |
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7936 |
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| Slated Objectivity? Perceived Media Bias Cable News Exposure and Political Attitudes* Jonathan S. Morris Assistant Professor Department of Political Science East Carolina University Greenville NC 27858 morrisj@mail.ecu.edu *Prepared for presentation at the annual meeting of the Western Political Science Association Albuquerque NM March 16-18 2006. Slated Objectivity? Perceived Media Bias Cable News Exposure and Political Attitudes Abstract Using 2004 data from the Pew Research Center this research explores how negative attitudes toward the mainstream media are fragmenting the television |
| of the dependent variable did not bias the estimates the models were replicated using the rare events estimation procedure developed by King and Zeng (1999). The replicated models did not produce results significantly different from the initial logit model. 8 Exposure to MSNBC had to be dropped from the logit analysis presented in Table 8 as the MSNBC variable predicted failure perfectly. This is not surprising given the rare occurrence of switching one’s vote over a four years period |
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