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The Sustainability of Social Movements: Emotion and Instrumentality in Two Logics of Collective Action

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Abstract:

Scholars have recently called for the inclusion of emotions in social movement research, but there has been little comparative work on the topic. And so here I ask: What are the consequences of more instrumental versus affective mobilization? Focusing on the tension between workplace and community as sources of class formation, this study analyzes two cases that represent corresponding logics—“economic” versus “political”—of collective action. Drawing on in-depth interviews with participants, it examines how each type of collective action yields distinct forms of group consciousness and practice, in particular with respect to the sustainability of protest. The study finds that participants in a community-based campaign for a living wage ordinance develop what I call a perpetual struggle orientation in contrast to a group of strikers who are not so amenable to ongoing mobilization. These findings challenge conventional wisdom that the most militant workers are those withdrawing their labor at the point of production. To explain these anomalous results I argue that the instrumental logic of the strike led to a focus on material gains, and that once such goals were achieved workers were not compelled to continue the struggle. In contrast, in the affective living wage campaign, participants experienced the benefits of mobilization in psychological terms. In particular, they experienced personal transformation toward an activist identity which underwrote a commitment to continued mobilization.

Most Common Document Word Stems:

wage (75), live (67), campaign (64), action (63), movement (62), emot (60), collect (57), particip (57), struggl (57), worker (55), social (51), strike (43), mobil (42), materi (36), case (34), affect (33), union (31), activist (31), instrument (29), work (28), one (28),

Author's Keywords:

social movements, collective action, labor movement, emotions in social movements, class consciousness, class struggle
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Name: American Sociological Association
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MLA Citation:

Meyer, Rachel. "The Sustainability of Social Movements: Emotion and Instrumentality in Two Logics of Collective Action" Paper presented at the annual meeting of the American Sociological Association, Montreal Convention Center, Montreal, Quebec, Canada, Aug 11, 2006 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p103733_index.html>

APA Citation:

Meyer, R. E. , 2006-08-11 "The Sustainability of Social Movements: Emotion and Instrumentality in Two Logics of Collective Action" Paper presented at the annual meeting of the American Sociological Association, Montreal Convention Center, Montreal, Quebec, Canada Online <PDF>. 2009-05-25 from http://www.allacademic.com/meta/p103733_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Scholars have recently called for the inclusion of emotions in social movement research, but there has been little comparative work on the topic. And so here I ask: What are the consequences of more instrumental versus affective mobilization? Focusing on the tension between workplace and community as sources of class formation, this study analyzes two cases that represent corresponding logics—“economic” versus “political”—of collective action. Drawing on in-depth interviews with participants, it examines how each type of collective action yields distinct forms of group consciousness and practice, in particular with respect to the sustainability of protest. The study finds that participants in a community-based campaign for a living wage ordinance develop what I call a perpetual struggle orientation in contrast to a group of strikers who are not so amenable to ongoing mobilization. These findings challenge conventional wisdom that the most militant workers are those withdrawing their labor at the point of production. To explain these anomalous results I argue that the instrumental logic of the strike led to a focus on material gains, and that once such goals were achieved workers were not compelled to continue the struggle. In contrast, in the affective living wage campaign, participants experienced the benefits of mobilization in psychological terms. In particular, they experienced personal transformation toward an activist identity which underwrote a commitment to continued mobilization.

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Document Type: PDF
Page count: 22
Word count: 8808
Text sample:
Paper Submission – 2006 ASA Annual Meeting The Sustainability of Social Movements: Emotion and Instrumentality in Two Logics of Collective Action1 Rachel Meyer University of Michigan (remeyer@umich.edu) ** DRAFT—PLEASE DO NOT CITE WITHOUT AUTHOR’S PERMISSION ** Students of social change particularly those investigating collective action have long wrestled with the question of the origins of protest. Working within the legacy of Olson (1965) who classically formulated the problem of how individuals become motivated to act collectively for the common
member/staff interview June 7 (respondent #2); ONE member interview July 15 2004. 22 CCH member interview July 28 2004. 23 SEIU Local 880 member interview June 16 2004 (respondent #2); CCH member interview July 28 2004. 24 ACORN member/staff interviews June 21 and 24 (respondent #1) 2004; ONE member interview July 15 2004. 25 Union organizers are often wary of launching campaigns where workers’ grievances are primarily material or economic since management can address such concerns relatively easily thus


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