Author's Keywords: consumption, cultural capital, sales, gender, class, social rituals, weddings	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Sociological Association URL: http://www.asanet.org
Citation: URL: http://www.allacademic.com/meta/p106643_index.html Direct Link: HTML Code:

Arend, Patricia. "Sales Matters: Class, Gender, and the Ritual Acquisition of the White Wedding Dress" Paper presented at the annual meeting of the American Sociological Association, Atlanta Hilton Hotel, Atlanta, GA, Aug 16, 2003 <Not Available>. 2008-10-23 <http://www.allacademic.com/meta/p106643_index.html>

Arend, P. L. , 2003-08-16 "Sales Matters: Class, Gender, and the Ritual Acquisition of the White Wedding Dress" Paper presented at the annual meeting of the American Sociological Association, Atlanta Hilton Hotel, Atlanta, GA Online <.PDF>. 2008-10-23 from http://www.allacademic.com/meta/p106643_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This paper examines the interaction between brides, their family members and friends, and saleswomen in the ritual acquisition of the white wedding dress in order to better understand the relationship between consumption, cultural capital, and gendered social interaction in contemporary wedding practices. The white wedding dress not only signifies the bride�s transition in social group membership from single women to married wives, but is a key marker of social status displayed to guests at the wedding, including family, friends, and co-workers. First, I provide a brief history of the white wedding dress and summarize the current literature on white weddings. Then I present data collected from in-depth, semi-structured interviews with women on their interpretations of white wedding ideology and experiences purchasing white wedding dresses. I conclude by discussing the finding this research adds to the current literature, which is that saleswomen and their sales tactics (including by appointment only policies, creating spectacles of beauty, and emotional manipulation) are influential in structuring the gendered cultural capital of the white wedding.

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