Author's Keywords: agenda setting, priming, framing, attribute, election, politics	Convention All Academic Convention can solve the abstract management needs for any association's annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111469_index.html Direct Link: HTML Code:

Ha, Sungtae. "Media Effects on Voters¡¯ Political Attention, Preference, and Judgment: The Stair-Step Model" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111469_index.html>

Ha, S. , 2003-05-27 "Media Effects on Voters¡¯ Political Attention, Preference, and Judgment: The Stair-Step Model" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111469_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study explores the influence of news media on the voters¡¯ attribute agendas (cognitive attribute agenda-setting), preferences (affective attribute agenda-setting), and criteria of candidate evaluation (attribute priming) in the 2002 Texas primary elections for governor. In the cognitive regard of media effects, the news media successfully set the voters¡¯ attribute agenda for one of the three candidates. The tone of the media coverage of the campaigns also significantly influenced the voters¡¯ affective attitudes toward the candidate for whom cognitive agenda-setting effects occurred. As an attribute priming effect, the voters further employed the salient attributes about the candidate¡¯s qualifications and character in the news media as the standards for candidate choice. For the other two candidates, however, the media was not successful in influencing the voters¡¯ political perception and judgment. Political awareness appeared to be a precondition in which political attitudes are build up, and political attitudes again was a preliminary step for political behavior to occur. Strong attribute agenda-setting and priming effects of news media occurred in a particular circumstance of high need for orientation and agenda accessibility.

Whose Agenda Is It? Comparing News Media and Candidate Agenda Setting Effects in the 2000 Presidential Election

Whose Agenda Wins Out? Comparing the Effects on Voters of Candidate and Media Issue Attention