Author's Keywords: Health campaigns, social capital and information channels	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111508_index.html Direct Link: HTML Code:

Stephens, Keri., Rimal, Rajiv. and Flora, June. "Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111508_index.html>

Stephens, K. K., Rimal, R. N. and Flora, J. A. , 2003-05-27 "Expanding the Reach of Health Campaigns: Can Community Organizations Serve as Viable Channels of Health Information?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111508_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The purpose of this study is to investigate whether, and to what extent, community organizations can serve as viable channels of health information. We use Putnam’s (2000) findings on social capital to argue that organizations can serve two major functions in health campaigns: instrumental (e.g., providing material support) and affinity (social support). Through a secondary analysis of data from the Stanford Five-City Project, we find significant support for our predictions about who joins community organizations. We then demonstrate that membership in community organizations explains greater variance in health outcomes than that explained by media use, demographic indicators, and health information seeking. Implications for health campaigns are also discussed.

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