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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111589_index.html Direct Link: HTML Code:

Flanagin, Andrew. and Metzger, Miriam. "The Role of Site Features, User Attributes, and Information Verification Behaviors on the Perceived Credibility of Web-based Information" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111589_index.html>

Flanagin, A. and Metzger, M. , 2003-05-27 "The Role of Site Features, User Attributes, and Information Verification Behaviors on the Perceived Credibility of Web-based Information" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111589_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study extends research on the credibility of Web-based information by exploring the role of site features, user attributes, and information verification behaviors across different types of Web sites, as assessed by users working in a relatively naturalistic environment. Data from 574 participants are used to assess perceptions of message, site, and sponsor credibility; to explore the extent and effects of verifying Web-based information; and to measure the relative influence of sponsor and design features. Results show that, for the most part, (news) media organization sites tend to be perceived to be more credible than electronic commerce sites and special interest group sites, which were viewed as more credible than personal Web sites. Findings also suggest that sponsor credibility may transfer from familiar entities to their Web sites, that site credibility can be achieved equally by familiar and unfamiliar sources, and that messages residing on sites may be viewed similarly in terms of their perceived credibility, regardless of the source that issues them. Contrary to expectations, a significant negative relation between self-report verification of site information and perceived credibility was discovered, indicating that reported verification does not match actual online behavior. These and other findings are discussed and several avenues for theoretical development of perceptions of Web credibility are presented.

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