Author's Keywords: alcohol behaviors, advertisements (magazine, television), adolescents, stereotyping, gender issues, risk behavior, sports	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111591_index.html Direct Link: HTML Code:

Austin, Erica. and Hust, Stacey. "The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in Video and Magazines Popular Among Adolescents" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111591_index.html>

Austin, E. and Hust, S. , 2003-05-27 "The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in Video and Magazines Popular Among Adolescents" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111591_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Objective: The purpose of this analysis was to compare the content of alcoholic and nonalcoholic beverage advertising content to which adolescents are exposed in the United States. Methods: A census of beverage advertising in popular magazines and on network television (n=757 ads) during the months of November, 1999-April, 2000 was analyzed for content and frequency. Results: By far, the most alcoholic beverage ads appeared in Sports Illustrated (110) followed by Rolling Stone (98) and Playboy (75). Alcohol advertising outnumbers nonalcohol advertising by a ratio of 3 to 1. All types of beverage ads emphasized relaxation and portrayals of young adults. Alcohol was almost never associated with dining. Ads rarely portrayed risky situations but frequently were placed in magazines featuring sports and sexually oriented content. Alcohol ads demonstrated an emphasis on sexual and social stereotyping of women, and a lack of ethnic and age-related diversity. Themes and settings of alcohol ads were similar to those present in nonalcohol ads. One of every six magazine alcohol ads, and one of every 14 video-based ads, appeared to target underage drinkers. Conclusions: Alcohol is advertised heavily in media outlets favored by youth. Alcohol advertisements also include many stereotypes and many elements known to appeal to youth, particularly youth already at risk to drink alcohol. That themes in alcohol ads parallel those in nonalcohol ads may further increase youth’s receptivity.

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