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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111735_index.html Direct Link: HTML Code:

Lee, Jong Hyuk. and Choi, Yun Jung. "Is There Gender Equality in Online Media? The Photo Analysis of the 2002 Salt Lake Winter Olympics and the 2002 Pusan Asian Games Coverage" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111735_index.html>

Lee, J. and Choi, Y. , 2003-05-27 "Is There Gender Equality in Online Media? The Photo Analysis of the 2002 Salt Lake Winter Olympics and the 2002 Pusan Asian Games Coverage" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111735_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The purpose of this study is to examine if gender bias exists in the U.S. and Korean online media. For this purpose, this study compared male photos and female photos presented by two countries¡¯ online media coverage of the 2002 Salt Lake Winter Olympic Games and the 2002 Pusan Asian Games respectively. The collected male and female photos were analyzed in four ways: (1) how many photos were posted (2) how impressively the athletes were described in the photos (3) how importantly the photos were presented (4) which sports categories were more prominently covered according to gender. The findings showed that there was an inequality between photos featuring male and female athletes in terms of frequency and sports categories. However, there was no significant discrimination between photos with male and female athletes in presenting importantly. Impressiveness of athletes in photos was not different between male and female in the U.S. online media, but difference was found in Korean online media. The result of this study suggested that online media have a more potential of treating males and females equally compared with traditional media. However, this online media¡¯s potential should be interpreted according to different cultural contexts.