Author's Keywords: involvement, information processing, health news	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112105_index.html Direct Link: HTML Code:

Ward, Heather. "The Effect of Ego Involvement on Health News Processing" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112105_index.html>

Ward, H. J. , 2003-05-27 "The Effect of Ego Involvement on Health News Processing" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112105_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Health news processing relies on the perceived salience of the health issue for the reader and on the relative commitment the reader has to health beliefs and values. The effect of ego involvement and salience involvement on the comprehension of a health news article is evaluated using multiple regression analysis. Hypothesis 1 was supported: salience involvement with the message topic significantly contributed to comprehension. Hypothesis 2 was supported: ego involvement significantly contributed to comprehension controlling for the effect of salience involvement. Ego involvement was also shown to contribute significantly to the accuracy , rather than the inference, portion of the comprehension test. The results are discussed in terms of a response-shaping persuasion context.

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