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The Mutual Shaping of Technology and Society in Videotex Newspapers |
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Abstract:
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In this paper I argue that a mutual shaping lens enables a more encompassing and dynamic account of the joint processes of technological and social change in new media than either the diffusion of innovations and social shaping of technology perspectives. Drawing from recent work in science and technology studies, I contend that the shaping and diffusion of media artifacts are so intimately tied that they should be seen as the two sides of the same innovation coin. Using examples from the history of videotex newspapers in the United States, I show that actors simultaneously pursued interdependent technological and social transformations, that this was an ongoing process in which partial outcomes in the technological domain influenced social events at a later phase--and vice-versa--and that such process was influenced by historical developments. |
Most Common Document Word Stems:
videotex (126), technolog (116), newspap (111), shape (75), social (64), publish (56), societi (55), p (54), mutual (49), electron (47), new (40), viewtron (38), media (37), editor (37), inform (36), diffus (34), pp (33), system (31), process (30), communic (30), 1982 (29), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Boczkowski, Pablo. "The Mutual Shaping of Technology and Society in Videotex Newspapers" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112240_index.html> |
APA Citation:
| Boczkowski, P. J. , 2003-05-27 "The Mutual Shaping of Technology and Society in Videotex Newspapers" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112240_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: In this paper I argue that a mutual shaping lens enables a more encompassing and dynamic account of the joint processes of technological and social change in new media than either the diffusion of innovations and social shaping of technology perspectives. Drawing from recent work in science and technology studies, I contend that the shaping and diffusion of media artifacts are so intimately tied that they should be seen as the two sides of the same innovation coin. Using examples from the history of videotex newspapers in the United States, I show that actors simultaneously pursued interdependent technological and social transformations, that this was an ongoing process in which partial outcomes in the technological domain influenced social events at a later phase--and vice-versa--and that such process was influenced by historical developments. |
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| Document Type: |
.PDF |
| Page count: |
38 |
| Word count: |
8990 |
| Text sample: |
| Mutual shaping of technology and society in videotex newspapers 1 The mutual shaping of technology and society in videotex newspapers: Beyond the diffusion and social shaping perspectives Mutual shaping of technology and society in videotex newspapers 2 Abstract In this paper I argue that a mutual shaping lens enables a more encompassing and dynamic account of the joint processes of technological and social change in new media than either the diffusion of innovations and social shaping of technology perspectives. |
| The Prestel system. In E. Sigel (Ed.) Videotext (pp. 57-85). White Plains NY: Knowledge Industry Publications. Williams R. & Edge D. (1996). The social shaping of technology. Research Policy 25 865-899. Mutual shaping of technology and society in videotex newspapers 36 Figure 1. Menu of Viewtron Knight-Ridder’s Videotex System. Source: Fidler 1997 p. 147. Mutual shaping of technology and society in videotex newspapers 37 Figure 2. Cartoon on the Associated Press - CompuServe Videotex Experiment. Source: Editor & Publisher |
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