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Deficiencies vs. Differences: Predicting Older Women's Knowledge Levels on Breast Cancer |
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Abstract:
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Breast cancer has replaced lung cancer as the most commonly diagnosed cancer among US women. As breast cancer risks increase with age, older women constitute a particularly vulnerable group. As the primary source of health information for the public, mass media assume a vital role in fostering breast cancer awareness and knowledge.
Applying the knowledge gap hypothesis to the health domain, this study assessed the level of media publicity on breast cancer and evaluated older women¡¯s knowledge on this issue and its relationship with: education, perceived risk and mammography experience. The net influence of each of these competing variables on knowledge outcomes was also weighed and their interaction effects tested by the study.
Data from the 1992 National Health Interview Survey (NHIS) were used to test the hypothesized knowledge gaps while a separate content analysis was conducted to measure the media environment of breast cancer during the period under study.
Secondary analysis found significant knowledge gaps among older women based on all education and motivational variables, but no interaction effects were supported. Interpretations, guidance to future studies and policy implications were discussed. |
Most Common Document Word Stems:
knowledg (158), cancer (110), gap (83), breast (81), educ (77), women (72), risk (65), studi (55), media (53), motiv (53), health (50), perceiv (37), mammographi (35), variabl (34), inform (33), older (31), ses (30), among (29), high (27), experi (27), signific (26), |
Author's Keywords:
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health education, knowledge, mass media, women, cancer, socioeconomic factors |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Gao, Kun. "Deficiencies vs. Differences: Predicting Older Women's Knowledge Levels on Breast Cancer" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112267_index.html> |
APA Citation:
| Gao, K. , 2003-05-27 "Deficiencies vs. Differences: Predicting Older Women's Knowledge Levels on Breast Cancer" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112267_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Breast cancer has replaced lung cancer as the most commonly diagnosed cancer among US women. As breast cancer risks increase with age, older women constitute a particularly vulnerable group. As the primary source of health information for the public, mass media assume a vital role in fostering breast cancer awareness and knowledge.
Applying the knowledge gap hypothesis to the health domain, this study assessed the level of media publicity on breast cancer and evaluated older women¡¯s knowledge on this issue and its relationship with: education, perceived risk and mammography experience. The net influence of each of these competing variables on knowledge outcomes was also weighed and their interaction effects tested by the study.
Data from the 1992 National Health Interview Survey (NHIS) were used to test the hypothesized knowledge gaps while a separate content analysis was conducted to measure the media environment of breast cancer during the period under study.
Secondary analysis found significant knowledge gaps among older women based on all education and motivational variables, but no interaction effects were supported. Interpretations, guidance to future studies and policy implications were discussed. |
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| Document Type: |
.PDF |
| Page count: |
34 |
| Word count: |
6969 |
| Text sample: |
| ICA-9-10182 Deficiencies vs. Differences: Predicting Older Women’s Knowledge Levels on Breast Cancer Abstract: Breast cancer has replaced lung cancer as the most commonly diagnosed cancer among US women. As breast cancer risks increase with age older women constitute a particularly vulnerable group. As the primary source of health information for the public mass media assume a vital role in fostering breast cancer awareness and knowledge. Applying the knowledge gap hypothesis to the health domain this study assessed the level |
| Public Opinion Quarterly 34(2) 159-170. Tichenor P. J. Donohue G. A. & Olien C. N. (1999). Forward. In Demers D. & Viswanath K. ed. Mass media social control and social change. Ames: Iowa State University Press pp. xi-xii. Viswanath K. Kahn E. Finnegan J. R. (Jr.) Hertog J. & Potter J. D. (1993). Motivation and the knowledge gap: Effects of a campaign to reduce diet-related cancer risk. Communication Research 20(4 August) 546-563. Yow S. R. Salmon C. T. Hawkins |
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Creating a Dynamic, Tailored Online Health Education and Support Program for Women with Breast Cancer: A Case Study of the CHESS Program
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