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Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact on Xinhua Agency’s War Reporting |
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Abstract:
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The research assessed the impacts of the Pentagon’s embedding strategy upon the war reporting of the embedded reporter from China’s Xinhua News Agency in the Iraq War. Results showed that the reporter completely relied on the military sources, and the official agenda was effectively transferred to the journalist’s reporting, manifest by the finding that most stories placed messages from official source in the lead. A high percentage of the news stories and photos put the U.S. military in a humane and heroic light. It is argued that embedding has the appearance of the Two-Way Symmetrical Model and the nature of Contingency Theory. It appeared to be mutually beneficial but in fact fake accommodation. |
Most Common Document Word Stems:
embed (102), media (100), war (99), report (81), public (70), relat (67), news (55), sourc (53), two (49), way (45), militari (40), employe (38), two-way (38), accommod (38), agenc (37), xinhua (36), journal (36), offici (36), govern (35), upon (34), sham (33), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Zhang, Juyan. "Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact on Xinhua Agency’s War Reporting" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112367_index.html> |
APA Citation:
| Zhang, J. , 2004-05-27 "Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact on Xinhua Agency’s War Reporting" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112367_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The research assessed the impacts of the Pentagon’s embedding strategy upon the war reporting of the embedded reporter from China’s Xinhua News Agency in the Iraq War. Results showed that the reporter completely relied on the military sources, and the official agenda was effectively transferred to the journalist’s reporting, manifest by the finding that most stories placed messages from official source in the lead. A high percentage of the news stories and photos put the U.S. military in a humane and heroic light. It is argued that embedding has the appearance of the Two-Way Symmetrical Model and the nature of Contingency Theory. It appeared to be mutually beneficial but in fact fake accommodation. |
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| Document Type: |
.PDF |
| Page count: |
26 |
| Word count: |
7070 |
| Text sample: |
| Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact upon Xinhua Agency’s War Reporting Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact on Xinhua Agency’s War Reporting Abstract The research assessed the impacts of the Pentagon’s embedding strategy upon the war reporting of the embedded reporter from China’s Xinhua News Agency in the Iraq War. Results showed that the reporter completely relied on the military sources and the official agenda was effectively transferred to |
| transfer Official source quoted in lead=1 Official source quoted in nut graph and lead backup=2 Official source quoted in body=3 Official source quoted in ending=4 Theme of frames Heroism=1 Humanization=2 Dehumanization=3 Demonization =4 Other =5 Treatment directions of headlines Positive=1 Negative=2 Neutral=3 Picture topic: Combatants: =1 Weapon =2 Human and weapon =3 Other=4 Picture themes Heroism =1 Humanization =2 Dehumanization=3 25 Embedding: Two-Way Symmetry or sham Accommodation? An Assessment of its impact upon Xinhua Agency’s War Reporting Demonization: 4 |
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