Author's Keywords: online campaigning, party Web sites, normalization hypothesis, Web site functions, Web site professionalism, campaign issues, personalization, communication styles	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112402_index.html Direct Link: HTML Code:

Schweitzer, Eva. "Election Campaigning Online. German Party Web Sites in the National Election 2002" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112402_index.html>

Schweitzer, E. , 2004-05-27 "Election Campaigning Online. German Party Web Sites in the National Election 2002" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112402_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: German party Web sites in the National Election 2002 are examined over time by an integrated quantitative analysis of functional, formal, and content-related aspects. In order to prove whether common features of election campaigning are replicated online, the analysis is theoretically guided by the normalization hypothesis of cyberspace which believes in a transfer of real world features of politics to the Internet. Results provide empirical evidence of a limited normalization of German e-campaigning: As hypothesized, German party Web sites primarily serve information functions while neglecting interactive features. Yet, no overall gap in professionalism is found between major and minor parties, although minor parties lack visibility in the World Wide Web. Finally, online campaigning is dominated by a high amount of self-referential issues but lacks both the expected degree of personalization and characteristic differences in communication styles between incumbents and challengers.

Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections

Professionalization in Online Campaigning? A Longitudinal Analysis of German Party Web Sites in the 2002 and 2005 National Elections