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Maintaining the Double Standard: Portrayals of Age and Gender in Popular Television and Film
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Double Standard 3
Abstract
Analyzing prime-time programs during the 2002-03 season and the top 100
domestic grossing films of 2002, this study examined occupational power, leadership
status, character goals, and achievement of those goals as a function of the gender and age
of characters. Middle-aged males in both film and television were more likely to play
leadership roles and wield occupational power than their female counterparts. In addition,
as female characters aged in film, they were less likely to have goals. Although
Americans 60 and older constitute 18% of the population, findings indicate that such
individuals comprised only 8% of major characters in film and 4% of major characters in
prime-time television.
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| | Authors: Lauzen, Martha. and Dozier, David. |
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Double Standard 3
Abstract
Analyzing prime-time programs during the 2002-03 season and the top 100
domestic grossing films of 2002, this study examined occupational power, leadership
status, character goals, and achievement of those goals as a function of the gender and age
of characters. Middle-aged males in both film and television were more likely to play
leadership roles and wield occupational power than their female counterparts. In addition,
as female characters aged in film, they were less likely to have goals. Although
Americans 60 and older constitute 18% of the population, findings indicate that such
individuals comprised only 8% of major characters in film and 4% of major characters in
prime-time television.
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