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From Science Article to the Public Press: A case study of frames and rhetoric |
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Abstract:
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Concerns over the genetic engineering of food (GE food) has been an area of concern in Europe, but has not been similarly protested in the United States. In 1999 a scientific communication in the science journal Nature on the effect of genetically engineered corn pollen on Monarch butterfly larvae spawned a media event that is now considered to be a watershed event in the American public’s consciousness regarding this technology. What was different about the media presentation of this research information that it had such an effect? The Nature article, its accompanying press releases and resultant newspaper coverage were analyzed using the theories of frame setting and rhetorical analysis. This article describes the movement of science information and the way in which science knowledge is translated between science and media. How is information framed? What language is used? How do the media accommodate scientific content? |
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2 (249), scienc (142), 1 (134), articl (90), 4 (88), public (86), 3 (77), frame (77), press (66), media (64), rhetor (47), 5 (47), -99 (46), journal (45), stori (42), releas (40), inform (35), research (33), issu (30), genet (30), newspap (28), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Nucci, Mary. "From Science Article to the Public Press: A case study of frames and rhetoric" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112590_index.html> |
APA Citation:
| Nucci, M. L. , 2004-05-27 "From Science Article to the Public Press: A case study of frames and rhetoric" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112590_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Concerns over the genetic engineering of food (GE food) has been an area of concern in Europe, but has not been similarly protested in the United States. In 1999 a scientific communication in the science journal Nature on the effect of genetically engineered corn pollen on Monarch butterfly larvae spawned a media event that is now considered to be a watershed event in the American public’s consciousness regarding this technology. What was different about the media presentation of this research information that it had such an effect? The Nature article, its accompanying press releases and resultant newspaper coverage were analyzed using the theories of frame setting and rhetorical analysis. This article describes the movement of science information and the way in which science knowledge is translated between science and media. How is information framed? What language is used? How do the media accommodate scientific content? |
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| Document Type: |
.PDF |
| Page count: |
35 |
| Word count: |
7898 |
| Text sample: |
| From Science Article 1 From Science Article to the Public Press: A Case Study of Frames and Rhetoric Abstract Concerns over the genetic engineering of food (GE food) has been an area of concern in Europe but has not been similarly protested in the United States. In 1999 a scientific communication in the science journal Nature on the effect of genetically engineered corn pollen on Monarch butterfly larvae spawned a media event that is now considered to be a |
| 35 Table 4 (continued). Coding results of stories on the effect of genetically modified pollen on the Monarch butterfly over the year following publication of the Nature correspondence. Paper Title Lead Key Date Name Length Placement Detail Circ Frame Rhetoric Rhetoric words 4-10-00 SaFrCh 8 3 2 2 1 4 2 2 4 5-2-00 StTr 8 2 2 2 6 1 3 35 |
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