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"Take a Letter, Mr. Jones": Reframing the Employed Woman in Ladies' Home Journal |
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Abstract:
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WORK IN PROGRESS
This work-in-progress paper looks at the work of interwar-era feminists who attempted to frame women’s paid employment in positive ways in Ladies’ Home Journal. Focusing primarily on a series of articles written by Doris Fleischman in 1930, it looks at how dominant discourses concerning women’s paid labor were subverted to make women’s career success seem like a cultural norm. These strategies include role reversal, the strategic use of numbers, and a refutation of binaries.
The paper is part of a larger project exploring magazine representation of employed women during the interwar years—a significant time because increasing numbers of women entered the workplace after World War I ended and suffrage was passed; however, their employment became far more controversial during the Great Depression. During the interwar era, the larger project argues, writers and editors working in mainstream publications framed employed women in ways that resonated with culturally familiar definitions of socially constructed femininity. This paper, then, looks at how those social constructions were reworked, primarily by Fleischman. Ultimately, however, it points to the difficulty of overcoming the dominant discourse, even among writers who apparently intended to support women’s increased job roles.
The paper uses theories pertaining to social construction of reality and feminist theories of “femininity,” along with qualitative textual and visual analysis |
Most Common Document Word Stems:
women (71), fleischman (39), woman (31), work (24), feminin (23), 1930 (20), articl (19), employ (17), home (15), busi (15), ladi (14), journal (14), one (12), career (12), modern (11), tradit (11), success (10), januari (10), law (9), young (9), march (9), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Marcellus, Jane. ""Take a Letter, Mr. Jones": Reframing the Employed Woman in Ladies' Home Journal" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112613_index.html> |
APA Citation:
| Marcellus, J. B. , 2004-05-27 ""Take a Letter, Mr. Jones": Reframing the Employed Woman in Ladies' Home Journal" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112613_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: WORK IN PROGRESS
This work-in-progress paper looks at the work of interwar-era feminists who attempted to frame women’s paid employment in positive ways in Ladies’ Home Journal. Focusing primarily on a series of articles written by Doris Fleischman in 1930, it looks at how dominant discourses concerning women’s paid labor were subverted to make women’s career success seem like a cultural norm. These strategies include role reversal, the strategic use of numbers, and a refutation of binaries.
The paper is part of a larger project exploring magazine representation of employed women during the interwar years—a significant time because increasing numbers of women entered the workplace after World War I ended and suffrage was passed; however, their employment became far more controversial during the Great Depression. During the interwar era, the larger project argues, writers and editors working in mainstream publications framed employed women in ways that resonated with culturally familiar definitions of socially constructed femininity. This paper, then, looks at how those social constructions were reworked, primarily by Fleischman. Ultimately, however, it points to the difficulty of overcoming the dominant discourse, even among writers who apparently intended to support women’s increased job roles.
The paper uses theories pertaining to social construction of reality and feminist theories of “femininity,” along with qualitative textual and visual analysis |
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| Document Type: |
.PDF |
| Page count: |
12 |
| Word count: |
3424 |
| Text sample: |
| 1 “Take a Letter Mr. Jones”: Reframing Women’s Careers in Ladies’ Home Journal (WORK IN PROGRESS) Women may be lovely and feminine and successful in a career. They may marry and have children--and still work. Doris E. Fleischman “Women in Business” Ladies’ Home Journal January 1930 The only thing necessary is for a woman to forget that she is a woman and the men will forget it too. Catharine Oglesby “The Woman Salesman” Ladies’ Home Journal June 1931 In |
| Fleischman had tried to reframe the employed woman as simultaneously feminine modern and powerful and although she had questioned ideas about women’s “nature” into a discussion of 26 Fleischman April 1930 26. 27 Fleischman April 1930 232. 12 “psychological barriers” and outright prejudice in fields such as law the articles that followed by LHJ writer Catharine Oglesby embraced those limitations without question. The result is a series of mixed messages. Despite Fleischman’s efforts it seems that even for some |
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