Identification and EPPM 14
= .76. On average, participants agreed that they learned about HIV/ AIDS from listening to the
show (M = 4.60, SD = .54), one-sample t (120) = 32.71, p < .05.
Emotional arousal. Participants reported their agreement with statements about how
much the show moved them emotionally (e.g., scared them) on four 5-point scales (1= strongly
disagree, 5 = strongly agree),
α
= .73. On average, participants reported neutrally; they did not
agree that the show aroused them, nor did they disagree (M = 3.17, SD = 1.07), one-sample t
(120) = 1.73, ns.
Perceived susceptibility. Participants reported their agreement with statements of their
risk of contracting HIV on three 5-point scales (1= strongly disagree, 5 = strongly agree). The
questions asked different levels of risk in Guttman scale fashion,
α
= .65. On average,
participants did not think they were at risk of contracting HIV (M = 2.21, SD = .66), one-sample
t (120) = -13.17, p < .05.
Perceived severity. Participants reported their agreement with statements of the harm of
contracting HIV on two 5-point scales (1= strongly disagree, 5 = strongly agree),
α
= .64. On
average, participants reported that contracting HIV carries great harm (M =3.86, SD = 1.14), one-
sample t (120) = 8.35, p < .05.
Self-efficacy. Participants reported their agreement with statements about their ability to
take actions to avoid HIV transmission on four 5-point scales (1= strongly disagree, 5 = strongly
agree),
α
= .69. On average, participants reported that they could take actions to avoid
contracting HIV (M =4.42, SD = 0.49), one-sample t (120) = 31.83, p < .05.
Response efficacy. Participants reported their agreement with statements concerning the
effectiveness of condoms, monogamy, and abstinence in avoiding HIV transmission on three 5-
point scales (1= strongly disagree, 5 = strongly agree),
α
= .62. On average, participants reported
Convention