Author's Keywords: agenda setting, unemployment, time-series analysis, Germany	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112662_index.html Direct Link: HTML Code:

Hagen, Lutz. "Agenda-Setting Unemployment – Media-Effects upon Perceptions of Sociotropic versus Egotropic Aspects of Issue-Salience" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112662_index.html>

Hagen, L. M. , 2004-05-27 "Agenda-Setting Unemployment – Media-Effects upon Perceptions of Sociotropic versus Egotropic Aspects of Issue-Salience" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112662_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The poster presents an analysis of media effects upon the perceived salience of the unemployment issue. The main focus is on the different influence that media exert upon the salience of public aspects (i.e. sociotropic perception: "most important national problem") as opposed to private aspects of the issue (i.e. egotropic perception: "fear of loosing one´s job"). It is called into question that issues may simply be pigeonholed as “obtrusive” or “unobtrusive” in the sense of Zucker (1978). Instead, an issue like unemployment is likely to contain obtrusive and unobtrusive aspects at the same time, and thus the nature and severity of media effects is subject to the framing of an issue. The above assumptions are investigated in a multi-variate time-series-analysis. It spans the period from 1991 to 1998 combining data from three sources: 1. a broad and longterm content analysis of German media, 2. a monthly public trend-survey beeing representative of the German population, 3. German unemployment statistics on a monthly basis. Content analysis includes four most influential news-media (a TV-newscast, a wire-service, a newsmagazine and a newspaper). The results show that on an aggregate level people´s assessment of the sociotropic, national importance of unemployment is largely determined by news coverage, whereas this assessment is largely detached from the development of the labour market. The opposite is true concerning egotropic aspects: people´s perception of how secure their job is, largely depends on the development of the labour market, only to a tiny degree does it depend on news-coverage.

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