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The Diversity Frame: A Different View of Affirmative Action in News Media and Newsrooms

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Abstract:

A content analysis of U.S. newspaper editorials (N = 158) examined framing of Supreme Court rulings on affirmative action at the University of Michigan. Results showed that Remedial Action and No Preferential Treatment, frames dominating affirmative action discourse in mass media from the 1960s through the mid-1990s, were overshadowed in 2003 by Diversity, a frame asserting that a blend of racially and ethnically different people serves to strengthen organizations and society. Logistic regression analysis indicated that Dedman and Doig’s (2003) Newsroom Diversity Index, the ratio of the proportion of minorities professionally employed by the newspaper to the proportion of minorities living in its market, was positively associated with choosing the diversity frame and negatively associated with choosing the no preferential treatment frame. Failure to respond to the American Society of Newspaper Editors’ 2003 Newsroom Employment Survey predicted use of the No Preferential Treatment frame. Implications for framing and affirmative action are discussed.

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frame (244), divers (164), newspap (96), minor (73), editori (73), aa (63), racial (59), action (56), 2003 (55), use (54), affirm (51), newsroom (48), media (44), american (44), race (42), npt (42), group (39), ra (35), p (33), 1998 (32), associ (31),

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Framing, affirmative action, diversity, Newspaper Diversity Index
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MLA Citation:

Richardson, John. and Lancendorfer, Karen. "The Diversity Frame: A Different View of Affirmative Action in News Media and Newsrooms" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112677_index.html>

APA Citation:

Richardson, J. D. and Lancendorfer, K. M. , 2004-05-27 "The Diversity Frame: A Different View of Affirmative Action in News Media and Newsrooms" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112677_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A content analysis of U.S. newspaper editorials (N = 158) examined framing of Supreme Court rulings on affirmative action at the University of Michigan. Results showed that Remedial Action and No Preferential Treatment, frames dominating affirmative action discourse in mass media from the 1960s through the mid-1990s, were overshadowed in 2003 by Diversity, a frame asserting that a blend of racially and ethnically different people serves to strengthen organizations and society. Logistic regression analysis indicated that Dedman and Doig’s (2003) Newsroom Diversity Index, the ratio of the proportion of minorities professionally employed by the newspaper to the proportion of minorities living in its market, was positively associated with choosing the diversity frame and negatively associated with choosing the no preferential treatment frame. Failure to respond to the American Society of Newspaper Editors’ 2003 Newsroom Employment Survey predicted use of the No Preferential Treatment frame. Implications for framing and affirmative action are discussed.

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Document Type: .PDF
Page count: 44
Word count: 10015
Text sample:
The Diversity Frame 1 Running Head: THE DIVERSITY FRAME The Diversity Frame: A Different View of Affirmative Action in News Media and Newsrooms The Diversity Frame 2 Abstract A content analysis of U.S. newspaper editorials (N = 158) examined framing of Supreme Court rulings on affirmative action at the University of Michigan. Results showed that Remedial Action and No Preferential Treatment frames dominating affirmative action discourse in mass media from the 1960s through the mid-1990s were overshadowed in 2003
Frame Choice Racial/Ethnic Context Indicator RA NPT DIVERSITY Percent Minorities in Market 26.0 (14.6) a 29.1 (14.4) b 27.1 (16.1) c Percent Minorities in Newsroom† 15.5 (7.7)d 11.5 (6.8)e 15.0 (9.0)f Newsroom Diversity Index† .70 (.33)d .45 (.23)e .66 (.36)f Proportion Responding to ASNE Survey .96 (.20)a .71 (46)b .93 (.25)c N = 158 newspapers. a n = 49. b n= 28. c n = 131. d n = 47. e n = 122. f n = 20. †


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