Author's Keywords: cultivation theory, theory of reasoned action, priming, television viewing, behavioral intentions	Convention Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112708_index.html Direct Link: HTML Code:

Zhang, Yuanyuan. and Krcmar, Marina. "Effects of Television Viewing of Sexual Content on Behavioral Intentions in Priming and No-Priming Conditions: A Cultivation Analysis From a Theory of Reasoned Action Perspective" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112708_index.html>

Zhang, Y. and Krcmar, M. , 2004-05-27 "Effects of Television Viewing of Sexual Content on Behavioral Intentions in Priming and No-Priming Conditions: A Cultivation Analysis From a Theory of Reasoned Action Perspective" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112708_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study employed cultivation theory and the theory of reasoned action to explore the cultivation process where television viewing of sexual content might influence behavioral intentions through its effects on beliefs and attitudes regarding sex. A priming methodology was also used to examine whether cultivation effects could be reduced or eliminated under priming conditions, and whether the possible minimization of television effects on beliefs could influence people’s subsequent behavioral intentions about sex. The results indicated that priming moderated the cultivation effect such that the television effect on beliefs showed the greatest in the no-priming condition but was dampened in the source and relation priming conditions. However, the resulting effect of television on behavioral intentions was not eliminated through the use of priming. Implications for the psychological process of cultivation effect and the measurement issues are discussed.

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