Author's Keywords: intergroup communication, media, African Americans, television selection, television avoidance	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112805_index.html Direct Link: HTML Code:

Abrams, Jessica. and Giles, Howard. "Viewing and avoiding television among African Americans: A group vitality and social identity gratifications perspective" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112805_index.html>

Abrams, J. R. and Giles, H. , 2004-05-27 "Viewing and avoiding television among African Americans: A group vitality and social identity gratifications perspective" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112805_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The present study explores the relatively new idea that individuals engage with media in an effort to meet their social identity needs. Specifically, the study broadens the social identity gratifications approach to ethnicity by examining how African Americans selection and avoidance of television based on ethnic identity gratifications is related to their perceptions of ingroup vitality. Results from the survey reveal African Americans television selection based on social identity gratifications is positively related to vitality, while avoidance is negatively related to vitality. The role of ethic identification in the relationships is also tested. Two plausible models of television avoidance are offered. Implications and future research are also discussed.

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