Author's Keywords: Agenda Building, Saudi Arabia, Press Release	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112877_index.html Direct Link: HTML Code:

Zhang, Juyan. "International agenda building and media response: How U.S. major newspapers used Saudi Arabia’s press releases in its public relations campaign" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112877_index.html>

Zhang, J. , 2004-05-27 "International agenda building and media response: How U.S. major newspapers used Saudi Arabia’s press releases in its public relations campaign" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112877_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Taking agenda building approach, this research analyzed how major U.S. newspapers used Saudi Arabia’s press releases during the country’s image restoration campaign in the United States. Results showed that more than half of the press releases were used by the newspapers. Among these, nearly half were used in stories with headlines favorable to Saudi Arabia, half in stories positive to the country, and some quoted in front page stories. The majority of the press release was quoted for journalistic fairness. It was concluded that the press releases were used in a way favorable to the country. The possible reasons for the press releases’ high odds of entering the major press include the conflict nature of the event, Saudi Arabia’s capital-intensive campaign, and the synergistic effect of other campaign strategies. The findings and methodology of the research contributes to the literature of international media relations.

How Major U.S. Newspapers Used Mexico’s Press Release in the Country’s Public Diplomacy Campaign? A Content Analysis

The Media and Public Diplomacy: A Strategic Contest over international Agenda Building and Frame Building

International Agenda-Building and Agenda-Setting: Exploring the Influence of Public Relations Counsel on News Media and Public Perceptions of Foreign Nations