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H2b: Users with high functional application use tendency are more likely to be generally
dissatisfied with the wireless Internet
The Internet is an interactive medium, where users choose what application to use and
which information to obtain. This very nature of the Internet allows users to actively utilize
computer software and effectively manage their time for specific purposes. Although there are
examples of online entertainment contents, such as games or chatting, most people’s online
sessions are dedicated to function-oriented activities, such as e-mail, news, shopping, or
information searching (Sheehan 2002). Koufaris’ (2002) study on online consumer behavior
found that high enjoyment shopping experience positively affects users’ intention to go back to
the shopping site. Thus, functional content users who enjoy their online activities have high
probability to use continually, increasing the frequency and overall time of connection. In this
study, we predict that users with high entertainment use tendency will show low amount of total
wireless Internet use, whereas highly function-oriented user will spend much time in wireless
Internet.
H2c: Use tendency toward entertainment applications is negatively related with the amount of
use.
H2d: Use tendency toward functional applications is positively related with amount of use.
Convention