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Learning to be Prejudiced? Media Usage and Anti-gay Attitudes |
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Abstract:
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Do people learn to be homophobic from the media? Are people with homophobic beliefs more likely to consume certain media such as political talk radio? Using Uses & Gratifications and Cultivation Analysis as the theoretical framework, the present study examines possible links between media usage and homophobic attitudes. Despite the general belief about media’s powerful influence on politics and culture, our findings suggest that media usage has a very limited relationship with anti-gay attitudes. Instead, characteristics such as strong religiosity and lower education are better predictors of one’s negative attitudes toward gays and lesbians. The only significant media related factor to homophobia is a low incidence of newspaper reading. |
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media (111), gay (72), attitud (45), polit (32), lesbian (29), homosexu (28), anti (25), one (25), use (23), talk (23), studi (22), newspap (22), radio (22), 1 (21), toward (21), usag (21), research (20), news (20), anti-gay (20), televis (19), communic (18), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Hicks, Gary. and Lee, Tien-Tsung. "Learning to be Prejudiced? Media Usage and Anti-gay Attitudes" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113015_index.html> |
APA Citation:
| Hicks, G. R. and Lee, T. , 2004-05-27 "Learning to be Prejudiced? Media Usage and Anti-gay Attitudes" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113015_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Do people learn to be homophobic from the media? Are people with homophobic beliefs more likely to consume certain media such as political talk radio? Using Uses & Gratifications and Cultivation Analysis as the theoretical framework, the present study examines possible links between media usage and homophobic attitudes. Despite the general belief about media’s powerful influence on politics and culture, our findings suggest that media usage has a very limited relationship with anti-gay attitudes. Instead, characteristics such as strong religiosity and lower education are better predictors of one’s negative attitudes toward gays and lesbians. The only significant media related factor to homophobia is a low incidence of newspaper reading. |
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| Learning to be Prejudiced? Media Usage and Anti-gay Attitudes Abstract Do people learn to be homophobic from the media? Are people with homophobic beliefs more likely to consume certain media such as political talk radio? Using Uses & Gratifications and Cultivation Analysis as the theoretical framework the present study examines possible links between media usage and homophobic attitudes. Despite the general belief about media’s powerful influence on politics and culture our findings suggest that media usage has a very |
| M. D. (1997). College students’ news gratifications media use and current events knowledge. Journal of Broadcasting & Electronic Media 41(3) 19 380-392. Watts L (2002). Message to editors: Readers want solid news. Newspaper Research Journal 23(1) 2-9. Wahl O. F. (1995). Media madness: Public images of mental illness. New Brunswick N.J.: Rutgers University Press. Wolf N. (1991). The beauty myth: How images of beauty are used against women. New York: Doubleday. Yang A. (1997). The polls-trends: Attitudes toward homosexuality. |
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