|
|
|
|
A Causal Model of the Persuasive Effects of Types and Forms of Evidence Introduction |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
This inquiry presented and tested a causal model predicting attitudes from a combination of variables including different forms of evidence. In addition to direct effects on attitudes, which were directly examined, the model revealed that attitudes could be predicted from a combination of message believability and source credibility ratings on the character dimension. Believability, in turn, was predicted from perceived message clarity, source character, and source competence assessments. Character was predicted from the use of evidence, source competence, and perceive message clarity. Message clarity was predicted from competence assessments. Thus, results suggested that evidence and credibility effects were somewhat complicated and influenced the ways the message was perceived as comprehensible and credible. |
Most Common Document Word Stems:
evid (199), messag (92), sourc (81), effect (80), topic (68), name (61), import (60), variabl (53), attitud (53), persuas (50), use (49), 1 (43), studi (42), model (39), health (39), statist (38), mean (35), qualif (34), rate (33), research (31), includ (31), |
|
|
 | Convention | | All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association
URL: http://www.icahdq.org
|
Citation:
|
MLA Citation:
| Reinard, John. "A Causal Model of the Persuasive Effects of Types and Forms of Evidence Introduction" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113026_index.html> |
APA Citation:
| Reinard, J. C. , 2004-05-27 "A Causal Model of the Persuasive Effects of Types and Forms of Evidence Introduction" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113026_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This inquiry presented and tested a causal model predicting attitudes from a combination of variables including different forms of evidence. In addition to direct effects on attitudes, which were directly examined, the model revealed that attitudes could be predicted from a combination of message believability and source credibility ratings on the character dimension. Believability, in turn, was predicted from perceived message clarity, source character, and source competence assessments. Character was predicted from the use of evidence, source competence, and perceive message clarity. Message clarity was predicted from competence assessments. Thus, results suggested that evidence and credibility effects were somewhat complicated and influenced the ways the message was perceived as comprehensible and credible. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
.PDF |
| Page count: |
31 |
| Word count: |
9650 |
| Text sample: |
| A Causal Model of the Persuasive Effects of Types and Forms of Evidence Introduction Paper submitted to the International Communication Association Convention New Orleans LA: May 2004 This inquiry presented and tested a causal model predicting attitudes from a combination of variables including different forms of evidence. In addition to direct effects on attitudes which were directly examined the model revealed that attitudes could be predicted from a combination of message believability and source credibility ratings on the character |
| (.363) Ratings X2 Message Clarity .02 * ----- * * .439 (.432) Ratings X3 Source Character * * * ----- * * Ratings X4 Message Believability .042 * * * ----- * X5 Attitude toward topic .065 .023 .007 * * ----- X6 Upper diagonal includes the observed correlation with the predicted correlation in parentheses. Lower diagonal includes difference between observed and predicted correlations. 95% C.I. around r = .068 * Predicted values constrained to equal their observed values. |
Similar Titles:
Effect of Statistical Evidence in News Messages on Causal Judgment: A Test of the Probabilistic Contrast (PC) Model
The Effect of Formal Style and Written Medium Type on Message Attitude and Perceptions of Sender's Source Credibility
The Effect of Topic Involvement and Evidence Type and Quantity on Perceived Persuasiveness of and Positive Attitude Toward a Message
|
|
