Author's Keywords: hypermedia, online news, cognitive flexibility theory, self-efficacy, information recall	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p113112_index.html Direct Link: HTML Code:

Lowrey, Wilson. "The Applicability of Cognitive Flexibility Theory to the Production of Hypermedia News Stories" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113112_index.html>

Lowrey, W. H. , 2004-05-27 "The Applicability of Cognitive Flexibility Theory to the Production of Hypermedia News Stories" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113112_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This paper contributes to the literature on hypermedia news by testing the application of Cognitive Flexibility Theory, a theory from the field of education, to the writing and presentation of complex news issues. The CFT hypermedia format provides readers with multiple cases of a knowledge area and allows �crisscrossing� these cases with multiple conceptual perspectives. The format is designed to improve ability to apply knowledge in varied �real world� settings and to reduce oversimplification in the learning of complex knowledge areas. An experiment was conducted to see if the CFT hypermedia format would increase ability to apply news knowledge by increasing perceived ability to publicly discuss a complex news issue. Also of interest was whether the CFT format would reduce extremity of opinion by exposing readers to multiple perspectives and multiple cases. A number of other dependent variables were also tested. Overall, effects from the CFT format were not strong. Subjects found the CFT formatted site to be the most enjoyable of the three sites tested, and there was marginal evidence that the cognitive flexibility theory improved reader self-efficacy in regard to engaging in public discussion. Ability to recall information, perception of credibility, extremity of opinion and degree of cognitive load were not related to format variation. Results do suggest further study is warranted.

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