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Effects of Mixed Emotional Tone in Radio Messages on Cognitive/Emotional Processing |
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Abstract:
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How do messages that present both positive and negative emotional tone engage different cognitive/emotional processes than messages that present a consistent emotional tone? This study addresses this question by presenting participants with strictly positive, strictly negative and mixed emotional tone messages and measuring attention, arousal, emotional valence and recognition memory. |
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messag (41), emot (39), negat (21), posit (19), tone (17), particip (16), measur (14), valenc (13), lang (12), research (11), arous (10), effect (9), self (8), mix (8), process (8), memori (8), strict (8), report (7), attent (7), test (7), complet (7), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Bolls, Paul., Thomas, Lindsay., Goehner, David., Gallie, Krista. and Shipman, Douglas. "Effects of Mixed Emotional Tone in Radio Messages on Cognitive/Emotional Processing" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113182_index.html> |
APA Citation:
| Bolls, P. D., Thomas, L. M., Goehner, D. L., Gallie, K. and Shipman, D. W. , 2004-05-27 "Effects of Mixed Emotional Tone in Radio Messages on Cognitive/Emotional Processing" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113182_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: How do messages that present both positive and negative emotional tone engage different cognitive/emotional processes than messages that present a consistent emotional tone? This study addresses this question by presenting participants with strictly positive, strictly negative and mixed emotional tone messages and measuring attention, arousal, emotional valence and recognition memory. |
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.PDF |
| Page count: |
6 |
| Word count: |
1317 |
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| Effects of Mixed Emotional Tone in Radio Messages on Cognitive/Emotional Processing EXTENDED ABSTRACT How do messages that present both positive and negative emotional tone engage different cognitive/emotional processes than messages that present a consistent emotional tone? Researchers have primarily focused on studying processes engaged by strictly positive or strictly negative media messages (Bolls Lang & Potter 2001; Hazlett & Hazlett 1999; A. Lang et al. 1995; A. Lang et al. 1996; A. Lang & Friestad 1993; Newhagen & Reeves |
| 30 261-273. Newhagen J. & Reeves B. (1992). This evening’s bad news: Effects of compelling negative television news images on memory. Journal of Communication 42 25-41. Shapiro M. & Rieger R. (1989). Comparing positive and negative political advertising. Paper presented at the annual conference of the International Communication Association San Francisco CA. Shoemaker P.J. (1996). Hardwired for news: Using biological and cultural evolution to explain the surveillance function. Journal of Communication 46 (3) 32-47. Thorson E. & Friestad M. |
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