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i-Reach, i-Influence? The Effects of Internet and Print News on Public Opinion Inferences |
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Abstract:
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Existing research reveals that both highly involved partisans and those who are less involved in an issue may infer public opinion from their assessment of the slant of news coverage and their assumption that such coverage has a substantial influence on others. To date, however, studies of the effect of perceived news slant have been limited to traditional mass media, with particular attention paid to assessments of newspaper and magazine news content. This experiment compared perceptions of the slant and reach of Internet and print news articles and examined their effects on estimates of public opinion regarding two U.S. environmental policy issues. While the perceived slant of news articles proved to be a robust predictor of public opinion estimates, support for an effect of perceived media reach was mixed. The discrepancy between Internet reach and exposure to Internet news reports suggests that the media reach assumption is oversimplified and needs to be deconstructed into reach and exposure assumptions. |
Most Common Document Word Stems:
news (82), opinion (61), articl (56), public (52), reach (50), perceiv (45), internet (36), particip (36), media (32), slant (30), influenc (29), estim (28), read (28), bush (25), attitud (25), issu (24), parti (24), print (24), coverag (23), two (21), person (20), |
Author's Keywords:
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public opinion estimates, persuasive press inference, perceived media reach, Internet and print news |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Christen, Cindy. and Huberty, Kelli. "i-Reach, i-Influence? The Effects of Internet and Print News on Public Opinion Inferences" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113243_index.html> |
APA Citation:
| Christen, C. T. and Huberty, K. L. , 2004-05-27 "i-Reach, i-Influence? The Effects of Internet and Print News on Public Opinion Inferences" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113243_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Existing research reveals that both highly involved partisans and those who are less involved in an issue may infer public opinion from their assessment of the slant of news coverage and their assumption that such coverage has a substantial influence on others. To date, however, studies of the effect of perceived news slant have been limited to traditional mass media, with particular attention paid to assessments of newspaper and magazine news content. This experiment compared perceptions of the slant and reach of Internet and print news articles and examined their effects on estimates of public opinion regarding two U.S. environmental policy issues. While the perceived slant of news articles proved to be a robust predictor of public opinion estimates, support for an effect of perceived media reach was mixed. The discrepancy between Internet reach and exposure to Internet news reports suggests that the media reach assumption is oversimplified and needs to be deconstructed into reach and exposure assumptions. |
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| Document Type: |
.PDF |
| Page count: |
16 |
| Word count: |
4271 |
| Text sample: |
| i-REACH i-INFLUENCE: A COMPARISON OF THE EFFECTS OF INTERNET AND PRINT NEWS COVERAGE ON PUBLIC OPINION ESTIMATES Submitted by Cindy T. Christen Ph.D. Colorado State University Department of Journalism and Technical Communication C-240 Clark Building Fort Collins CO 80523 970-491-6319 cindy.christen@colostate.edu RUNNING HEAD: i-Reach i-Influence i-Reach i-Influence / Page 2 i-REACH i-INFLUENCE: A COMPARISON OF THE EFFECTS OF PRINT AND ONLINE NEWS COVERAGE ON PERCEPTIONS OF PUBLIC OPINION Abstract TBD i-Reach i-Influence / Page 3 Introduction Existing research reveals |
| and even in the face of contradictory base-rate information (Gunther & Christen 1999). Even when news coverage is comparatively balanced and objective however people who are highly involved in the issue may see that coverage as unfairly biased and hostile (Vallone Ross & Lepper 1985; Perloff 1989; Giner-Sorolla & Chaiken 1994). Studies by Christen Kannovakun and Gunther (2002) and Gunther Christen Liebhart and Chia (2001) indicate that partisans too are prone to inferring public opinion from perceptions of hostile |
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