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Saving Face: An Analysis of Ten Time Magazine Front Covers Featuring Chiang Kai-shek

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Abstract:

According to his numerous critics, media mogul Henry Luce was an unapologetic promoter of Chinese General Chiang Kai-shek and his ruling Chinese Nationalist party during the pre-war, World War II, and Chinese civil war eras. Critics harshly accused Luce of using his Time, Inc. media empire, particularly Time Magazine, to promote Chiang and his Nationalist government to the American people despite increasing evidence of rampant corruption, extortion, and incompetence within the regime. It is said that Luce used Chiang and his wife, Madame Chiang, in his print publications to help Americans and the American government identify and connect with China thus in turn support the regime in spirit and with financial resources. This paper analyzes the ten Time magazine issues that feature General Chiang on the front covers and looks for evidence of a Luce and Time magazine agenda in the construction and substance of the covers. The results of this visual analysis indicate that there is some evidence of just such a supportive agenda.

Most Common Document Word Stems:

chiang (163), time (94), cover (85), china (63), general (51), communist (47), chines (45), japanes (40), issu (37), face (35), featur (31), nationalist (30), luce (30), save (29), look (29), militari (26), year (25), front (24), magazin (24), perhap (19), spenc (19),

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Luce, Chiang, Time
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Name: International Communication Association
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URL: http://www.allacademic.com/meta/p113298_index.html
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MLA Citation:

Haygood, Daniel. "Saving Face: An Analysis of Ten Time Magazine Front Covers Featuring Chiang Kai-shek" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113298_index.html>

APA Citation:

Haygood, D. , 2004-05-27 "Saving Face: An Analysis of Ten Time Magazine Front Covers Featuring Chiang Kai-shek" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113298_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: According to his numerous critics, media mogul Henry Luce was an unapologetic promoter of Chinese General Chiang Kai-shek and his ruling Chinese Nationalist party during the pre-war, World War II, and Chinese civil war eras. Critics harshly accused Luce of using his Time, Inc. media empire, particularly Time Magazine, to promote Chiang and his Nationalist government to the American people despite increasing evidence of rampant corruption, extortion, and incompetence within the regime. It is said that Luce used Chiang and his wife, Madame Chiang, in his print publications to help Americans and the American government identify and connect with China thus in turn support the regime in spirit and with financial resources. This paper analyzes the ten Time magazine issues that feature General Chiang on the front covers and looks for evidence of a Luce and Time magazine agenda in the construction and substance of the covers. The results of this visual analysis indicate that there is some evidence of just such a supportive agenda.

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Document Type: .PDF
Page count: 26
Word count: 7520
Text sample:
Saving Face 1 Running head: Saving Face Saving Face: An Analysis of Ten Time Magazine Front Covers Featuring Chiang Kai-shek Saving Face 2 Saving Face: An Analysis of Ten Time Magazine Front Covers Featuring Chiang Kai-shek In early November 1936 President Roosevelt won a huge victory in his race for re-election over his opponent Alf Landon the Republican candidate. This victory put Roosevelt in the White House for a second term. Despite this major election story Time magazine placed
rendering of Chiang tend to engender a strong association between the two that in spite of the rapid gains of Mao’s Communists for Time Chiang and his Nationalists are the real China. In other words for the benefit of the American audience Chiang not Mao is China. Thus the evidence of the timing of the cover features in contrast to actual events plus the substance and construction of the covers indicates a pro-Chiang agenda embedded in the covers ob


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