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SARS Risk: Impersonal Impact and Optimism

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Abstract:

This study uses a random-digit dialed telephone survey of U.S. adults (N = 374) in the metro area of a large Midwestern city. It examines the psychological distance assumption of the impersonal impact hypothesis and optimistic bias in the context of SARS risk. Repeated measures ANOVA, t-tests, and multiple regression were used. Results support previous research on risk perceptions—participants perceived they were at less risk for SARS than other individuals. Data also supported the impersonal impact hypothesis, which contends that in the absence of direct experience with a risk, interpersonal communication will affect personal risk judgments and media will affect judgment of others.

Most Common Document Word Stems:

risk (244), sar (105), health (88), percept (85), person (77), perceiv (71), media (55), variabl (50), experi (44), hypothesi (43), other (39), judgment (39), studi (39), impact (38), p (37), american (36), communic (36), self (35), may (35), respond (34), effect (34),

Author's Keywords:

Impersonal Impact Hypothesis, SARS, Optimism
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Len-Rios, Maria. "SARS Risk: Impersonal Impact and Optimism" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p113354_index.html>

APA Citation:

Len-Rios, M. E. , 2004-05-27 "SARS Risk: Impersonal Impact and Optimism" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p113354_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study uses a random-digit dialed telephone survey of U.S. adults (N = 374) in the metro area of a large Midwestern city. It examines the psychological distance assumption of the impersonal impact hypothesis and optimistic bias in the context of SARS risk. Repeated measures ANOVA, t-tests, and multiple regression were used. Results support previous research on risk perceptions—participants perceived they were at less risk for SARS than other individuals. Data also supported the impersonal impact hypothesis, which contends that in the absence of direct experience with a risk, interpersonal communication will affect personal risk judgments and media will affect judgment of others.

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Document Type: .PDF
Page count: 36
Word count: 7203
Text sample:
Perceptions of SARS Health Risk 1 Running head: PERCEPTIONS OF SARS HEALTH RISK Perceptions of SARS Health Risk: Social Distance and Indirect Experience María E. Len-Ríos University of Kansas All correspondence to: María E. Len-Ríos assistant professor The University of Kansas William Allen White School of Journalism and Mass Communications Stauffer-Flint Hall 1435 Jayhawk Blvd. Room 207D Lawrence KS 66045- 7535 Phone: (785) 864-7637 Fax: (785) 864-5318 mlenrios@ku.edu. María E. Len-Ríos (Ph.D. University of Missouri-Columbia) is an assistant professor
Education -.114* -.202*** -.253*** Ethnicity .194*** .182*** .116* 2. Friends & coworkers .135** .239*** .074*** .129 .055*** .058 Family partner .041 -.029 -.115 Health professional .158** .191*** .170*** Television .076 .144** .155** Newspapers/Magazines .010 -.073 .019 Internet/Web -.023 -.018 -.031 R2 (Adj. R2) .20 (.17) .22 (.20) .21 (.18) Note: *p < .05 **p < .01 *** p < .001


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