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Public Attitudes About Political Participation on the Internet: Do People Perceive Political Activities Performed Online and Offline to be Equally Effective? |
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Abstract:
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In recent years, the Internet has emerged as a new outlet for political participation. It can facilitate a wide variety of political activities, many of which parallel opportunities available through conventional communication modes, such as telephony, postal mail, or face-to-face meetings. Nonetheless, it remains highly contested whether Internet participation can actually influence the political process.
In this paper, we approach this question from the perspective of the public, investigating mass attitudes toward political activities performed on the Internet. We conduct a series of split sample experiments designed to assess whether people believe online political activities are as effective at accomplishing their objectives as those occurring in traditional formats. We then consider the uniformity of these judgments, testing whether prior experience or political knowledge moderates evaluations. We conclude by discussing the implications of our findings for speculation that the Internet will transform mass democracy. |
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Association:
Name: American Association for Public Opinion Research URL: http://www.aapor.org
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Citation:
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MLA Citation:
| Best, Samuel. and Harrison, Chase. "Public Attitudes About Political Participation on the Internet: Do People Perceive Political Activities Performed Online and Offline to be Equally Effective?" Paper presented at the annual meeting of the American Association for Public Opinion Research, Pointe Hilton Tapatio Cliffs, Phoenix, Arizona, May 11, 2004 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p116140_index.html> |
APA Citation:
| Best, S. J. and Harrison, C. H. , 2004-05-11 "Public Attitudes About Political Participation on the Internet: Do People Perceive Political Activities Performed Online and Offline to be Equally Effective?" Paper presented at the annual meeting of the American Association for Public Opinion Research, Pointe Hilton Tapatio Cliffs, Phoenix, Arizona <Not Available>. 2009-05-26 from http://www.allacademic.com/meta/p116140_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: In recent years, the Internet has emerged as a new outlet for political participation. It can facilitate a wide variety of political activities, many of which parallel opportunities available through conventional communication modes, such as telephony, postal mail, or face-to-face meetings. Nonetheless, it remains highly contested whether Internet participation can actually influence the political process.
In this paper, we approach this question from the perspective of the public, investigating mass attitudes toward political activities performed on the Internet. We conduct a series of split sample experiments designed to assess whether people believe online political activities are as effective at accomplishing their objectives as those occurring in traditional formats. We then consider the uniformity of these judgments, testing whether prior experience or political knowledge moderates evaluations. We conclude by discussing the implications of our findings for speculation that the Internet will transform mass democracy. |
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